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Preisverhaltenstheorie. Ein Praxisbeispiel aus der Modeindustrie

Preisverhaltenstheorie. Ein Praxisbeispiel aus der Modeindustrie

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Sonstiges, Sprache: Deutsch, Abstract: Das Ziel dieser Hausarbeit ist, die Maßnahmen der Preisverhaltenstheorie zu erläutern und darzustellen, wie Produkte sowie Dienstleistungen für Konsumenten preiswerter erscheinen oder die allgemeinen Kaufanreize zu stärken. Dieses Ziel wird mit einer Definition der Preisverhaltenstheorie eröffnet und anhand von Wirkmechanismen auf Firmen und Käufer erklärt. Diese theoretischen Überlegungen werden zu guter Letzt anhand eines Beispiels veranschaulicht und mit einer Übungsaufgabe inklusive Lösungsmöglichkeit skizziert. Der zu zahlende Preis für eine Ware oder für eine Dienstleistung zählt zu einem der zentralen Punkte unserer Wirtschaft sowie dem wirtschaftlichen Arbeiten von Unternehmen. Er wirkt als starker Gewinntreiber, der Einfluss auf den Absatz als auch auf die Marktanteile und auf das Preisverhalten hat. Letzteres definiert ein Teilgebiet der Mikroökonomie, mithilfe dessen versucht wird, die Bildung des Preises auf den Märkten zu erklären. Es befasst sich mit den Mechanismen, die bestimmen, wie Unternehmen ihre Preise gestalten. Die Preisverhaltenstheorie kann sich auf Firmen selbst und auf Marktteilnehmer auf verschiedene Weisen auswirken.


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Product Details
  • ISBN-13: 9783346941732
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346941736
  • Publisher Date: 16 Sep 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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