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Preispolitische Entscheidungen für eine neue industrielle Serviceleistung: Dargestellt am Beispiel des Sartorius Servicezentrums

Preispolitische Entscheidungen für eine neue industrielle Serviceleistung: Dargestellt am Beispiel des Sartorius Servicezentrums

          
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About the Book

Examensarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Verwaltungs- und Wirtschafts-Akademie Göttingen, Sprache: Deutsch, Abstract: Dem Service einer Unternehmung kommt heutzutage eine ganz besondere Bedeutung zu. Leistungen, die der Kunde vom Service erwartet und benötigt, werden immer anspruchsvoller, umfangreicher und wichtiger. Aus diesem Grund wird es für produzierende Unternehmen zunehmend wichtig, als kompletter Problemlöser für die Kunden aufzutreten. Das gilt insbesondere für alle Themen zur Verfügbarkeit und Qualitätssicherung, da es hierbei zunehmend striktere und komplexere Vorschriften und Auflagen gibt. Ein zentrales Element auf dem Weg zu einer solchen Kompetenz ist die ständige Erweiterung des Portfolios um neue produktbegleitende Serviceleistungen, um so die erhöhte Nachfrage nach hochwertigen Premium-Service-Leistungen nachzukommen. Neue Leistungen stellen die Unternehmen wiederum vor die Aufgabe über neue Preisforderungen zu entscheiden. Die vorliegende Arbeit soll dem Leser Einblicke in die Möglichkeiten der Preisbildung und Verrechnung für neue industrielle Serviceleistungen verschaffen. Dazu werden aktuelle Methoden, Ansätze und Instrumente theoretisch erläutert, sowie am Beispiel einer neuen industriellen Serviceleistung der Firma Sartorius AG dargestellt. Hierbei handelt es sich um den kürzlich entwickelten "Equipment Qualification Ordner", in welchem alle zum Kernprodukt gehörenden Informationen gesammelt werden. Im Abschnitt 3.3 wird die neue Leistung des Servicezentrums der Sparte Mechatronik näher erläutert. In der Praxis ist die Preisfestsetzung ein zentrales Problem, da sich Preise unmittelbar über die Absatzchancen auf die Gewinnsituation des Unternehmens auswirken. Es würde den Rahmen dieser Arbeit bei weitem überschreiten, wenn das gesamte Preismanagement dargestellt würde. Aus diesem Grund wurden die Bereiche der Preisbildung und -durchsetzung für Serviceleistungen gewählt, die nach


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Product Details
  • ISBN-13: 9783640607556
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 100 gr
  • ISBN-10: 3640607554
  • Publisher Date: 18 May 2010
  • Height: 210 mm
  • No of Pages: 68
  • Series Title: German
  • Sub Title: Dargestellt am Beispiel des Sartorius Servicezentrums
  • Width: 148 mm


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Preispolitische Entscheidungen für eine neue industrielle Serviceleistung: Dargestellt am Beispiel des Sartorius Servicezentrums
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