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Preispolitik: Ein Einführendes Lehr- Und Übungsbuch

Preispolitik: Ein Einführendes Lehr- Und Übungsbuch

          
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About the Book

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Preispolitik ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für die Preispolitik. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen einführenden Grundfragen der Preispolitik für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

Die 2. Auflage wurde überarbeitet und aktualisiert. Zudem wurde sie um Absatzprogrammentscheidungen auf der Basis von Deckungsbeiträgen und Preisabsatzfunktionen ergänzt. Sie enthält nun einen Überblick über die rechtliche Regulierung der vertikalen Preispflege in Europa und es wird auf die Ungleichbehandlung unterschiedlicher vertikaler Systeme indiesem Bereich eingegangen.


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Product Details
  • ISBN-13: 9783642379468
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Edition: 0002-2., Uberarb. U.
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 1005 gr
  • ISBN-10: 364237946X
  • Publisher Date: 21 Feb 2014
  • Binding: Hardback
  • Height: 279 mm
  • No of Pages: 261
  • Series Title: Springer-Lehrbuch
  • Sub Title: Ein Einführendes Lehr- Und Übungsbuch
  • Width: 210 mm


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Preispolitik: Ein Einführendes Lehr- Und Übungsbuch
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Preispolitik: Ein Einführendes Lehr- Und Übungsbuch
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