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Preispolitik in Der Touristik

Preispolitik in Der Touristik

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich Touristik / Tourismus, Note: 2,0, Fachhochschule Worms, Veranstaltung: Reiseveranstalter- /Airlinemanagement, 13 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der Preis spielt in der heutigen Zeit im Tourismus, sowie in fast allen anderen Wirtschaftsbereichen die wohl größte Rolle. Mit einer ruinösen Preisschlacht kämpft die Branche um die vorhandene Kundenzahl. In Zeitschriften, auf Plakaten, in Radio- und Fernsehwerbung - überall wird man auf "Turbopreisabschläge," "Superfrühbucherzeiträume," "XXL-Boni" und Rabattaktionen hingewiesen. Flüge werden in manchen Fällen billiger angeboten, als das Taxi zum Flughafen kostet. Die Tourismusunternehmen wissen längst, im Zeitalter der "Geiz ist geil"-Mentalität der Verbraucher, werden die Kunden mit Rabatten gefangen. Fast alle großen Touristikunternehmen beteiligen sich an den aktuellen Preisaktionen: Die TUI dehnt ihren zur Sommersaison 2007 eingeführten "XXL-Bonus" auf weitere Hotels aus. Neckermann hat die Frist für die attraktivsten Frühbucherrabatte von dem 31. Januar auf den 31. März verlängert und FTI verlängert den "Superfrühbucherzeitraum" für die Türkei um zwei Monate, je nach Hotel bis Ende Februar, März oder April. Alltours lässt sogar Kinder bei einer Auswahl von Hotels gratis in den Urlaub fahren, sofern zwei Erwachsene ebenfalls buchen. Eine aktive Preispolitik ist in der derzeitigen Situation für die Unternehmen der Touristikbranche wichtiger denn je. Diese Seminarbeit erläutert im ersten Kapitel die allgemeinen Grundlagen, Aufgaben und die Bedeutung der Preispolitik. Im zweiten Kapitel werden preispolitische Strategien aufgeführt und anhand von Preisdifferenzierung und Yieldmanagement auf die Praxis der Touristik bezogen. Das dritte und vierte Kapitel beschäftigt sich mit der Preispolitik bezogen auf die Reiseveranstalterund Airlinebranche. Aktuelle Auswirkungen und Entwicklungen der Preispolitik werden in Kapitel fünf behandelt. Kapitel sechs


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Product Details
  • ISBN-13: 9783638911573
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3638911578
  • Publisher Date: 19 Feb 2008
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Weight: 68 gr


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