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Preisagenturen im Internet aus Sicht der Prinzipal-Agent-Theorie

Preisagenturen im Internet aus Sicht der Prinzipal-Agent-Theorie

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Die Arbeit „Preisagenturen im Internet aus Sicht der Prinzipal-Agent-Theorie" überträgt das klassische Delegationsproblem zwischen Anteilseigner und Management auf die Problematik der Beziehung zwischen Preisagentur und Kunde. Dies geschieht beispielhaft am Prinzip des Costumer-Driven-Pricing der IhrPreis.de AG. Aufgezeigt werden die klassischen Probleme der Theorie (Hidden Characteristics, Hidden Action, Hidden Information, Hidden Intention), wobei diese zunächst theoretisch dargestellt und anschließend auf die Thematik der Arbeit übertragen werden. Ebenfalls werden die resultierenden Gefahren der Adverse Selection, Moral Hazard und das „Lemons Problem" dargestellt und analysiert. Im Anschluß an jedes Kapitel werden Lösungsansätze in Form von Screening durch Meinungsportale im Internet, der Unsicherheit reduzierende Wirkung von Reputation und Garantien, Signaling durch Gütesiegel (speziell Trusted Shops), wie auch Monitoring und die Bestimmung des optimalen Anreizvertrags dargestellt. Abschließend werden neue Mittel und Wege zur Reduzierung der Unsicherheit vorgestellt (SSL, SET...) und auf die Entstehung neuer Gesetze (SigG...) eingegangen. Abgerundet wird die Arbeit durch grafische Darstellungen zu Beginn jedes Kapitels und einem ausführlichen Anhang zur Klassifizierung von Preisagenturen und der Funktionsweise von CDP am Beispiel der IhrPreis.de AG. Inhaltsverzeichnis: Inhaltsverzeichnis: AbkürzungsverzeichnisII AbbildungsverzeichnisIV 1.Einleitung1 2.Hidden Characteristics im Bereich des Customer-Driven-Pricing5 2.1Hidden Characteristics - Der Hintergrund6 2.2Hidden Characteristics bei Preisagenturen7 2.3Lösungsansätze zur Minderung von Hidden Characteristics9 2.3.1Screening durch Meinungsportale im Internet10 2.3.2Reduzierung von Hidden Characteristics durch Reputation12 2.3.3Die vorvertragliche Wirkung von Garantien14 2.3.4Signaling durch Gütesiegel - Trusted Shops16 3.Hidden Action und Hidden Informat


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Product Details
  • ISBN-13: 9783838648989
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3838648986
  • Publisher Date: 10 Jan 2002
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Weight: 127 gr


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