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Praxishandbuch Wirtschaft in Afrika

Praxishandbuch Wirtschaft in Afrika

          
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About the Book

Afrika ist ein Kontinent im Aufschwung, der eine große wirtschaftliche Dynamik entwickelt. Wenn deutsche Unternehmen am Aufschwung Afrikas partizipieren wollen, müssen sie mit einigen Besonderheiten vertraut sein. Das Buch zeigt diesen Weg zu erfolgreichen Geschäften in Afrika. Es ist ein praxisorientierter, gleichwohl wissenschaftlich fundierter Ratgeber für alle Unternehmer und wirtschaftlich Interessierten, die in Afrika erfolgreich sein wollen. Es vereint dabei die Erfahrungen vieler Unternehmen mit der wissenschaftlichen Perspektive und den Erkenntnissen des Centre for Business und Technology in Africa der Hochschule Flensburg.

In der 2. Auflage werden neue Entwicklungen auf dem afrikanischen Kontinent aufgegriffen und aktuelle Antworten gegeben auf die klassischen Fragen, die jeder Akteur für sich beantworten muss, der in Afrika wirtschaftlich erfolgreich sein will: WARUM Afrika für das Geschäft interessant ist, WO die größten Erfolgsaussichten bestehen, WIE vorzugehen ist und WELCHE Ansätze zur künftigen Gestaltung der Wirtschaftsbeziehungen zwischen Deutschland und Afrika erfolgsvorsprechend sind.

Das Buch beschreibt, wie in Afrika investiert werden kann und bündelt die aktuellen Erfahrungen von Managern großer Konzerne und Familienunternehmen mit langjähriger Geschichte auf dem Kontinent.


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Product Details
  • ISBN-13: 9783658373474
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 319
  • Spine Width: 18 mm
  • Width: 170 mm
  • ISBN-10: 3658373474
  • Publisher Date: 03 Jan 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Weight: 548 gr


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