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PRAXIS Der Sinus-Milieus(r): Gegenwart Und Zukunft Eines Modernen Gesellschafts- Und Zielgruppenmodells

PRAXIS Der Sinus-Milieus(r): Gegenwart Und Zukunft Eines Modernen Gesellschafts- Und Zielgruppenmodells

          
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About the Book

Seit 2018 gibt es das Grundlagenwerk "Praxis der Sinus-Milieus(R) - eine autoritative Darstellung des Milieuansatzes von SINUS und dessen Anwendungsmöglichkeiten, also eine Publikation, die die Gültigkeit der Sinus-Milieus im Kontext der soziokulturellen Dynamik begründet, ihre Aktualität in Zeiten von Digitalisierung und Globalisierung untermauert und ihren Nutzwert für Wissenschaft und Wirtschaft wie für den institutionellen Bereich deutlich macht.Diese Grundsatzveröffentlichung ist jetzt komplett überarbeitet, aktualisiert und ergänzt worden. Die vorliegende Neuauflage enthält die zwischenzeitlich upgedateten, d.h. neu konstituierten Sinus-Milieumodelle für Deutschland, Österreich und die Schweiz, das neue Migranten-Milieumodell und das neue internationale Meta-Milieumodell. Außerdem wurden wichtige Anwendungsbereiche der Sinus-Milieus ergänzt: ein Kapitel zum Thema Nachhaltigkeit, ein Kapitel zur Markenwahrnehmung, ein Kapitel zur politischen Transformationsberatung, ein Kapitel zur milieuspezifischen Entwicklung von Personas und anderes mehr.Das vorliegende Buch liefert Informationen über die Sinus-Milieus "direkt von der Quelle", aus Sicht der Erfinder, Entwickler und Anwender des Ansatzes. Geschrieben haben die hier zusammengestellten Essays die wissenschaftlichen Beiräte, Gesellschafter, Mitarbeiter, Kunden und Partner der für die Sinus-Milieus verantwortlich zeichnenden Schwesterinstitute SINUS (Heidelberg/Berlin/Singapur) und INTEGRAL (Wien). Die Beiträge zeigen auf, aus ihrer je eigenen Perspektive und Erfahrung, was es mit den Sinus-Milieus auf sich hat und wozu sie gut sind.


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Product Details
  • ISBN-13: 9783658423797
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 341
  • Spine Width: 19 mm
  • Weight: 431 gr
  • ISBN-10: 365842379X
  • Publisher Date: 28 Nov 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Gegenwart Und Zukunft Eines Modernen Gesellschafts- Und Zielgruppenmodells
  • Width: 148 mm


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PRAXIS Der Sinus-Milieus(r): Gegenwart Und Zukunft Eines Modernen Gesellschafts- Und Zielgruppenmodells
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PRAXIS Der Sinus-Milieus(r): Gegenwart Und Zukunft Eines Modernen Gesellschafts- Und Zielgruppenmodells
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