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Pratiques commerciales stratégiques des petites entreprises

Pratiques commerciales stratégiques des petites entreprises

          
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About the Book

L'Inde gère aujourd'hui en masse ce qui est peut-être le plus grand programme de petites industries dans un pays en développement. Le secteur des petites entreprises de transformation en Inde crée les plus grandes possibilités d'emploi pour la population indienne, après l'agriculture. L'étude est divisée en sept chapitres. L'étude est principalement basée sur l'analyse de quatorze petites entreprises liées au secteur pharmaceutique et aux télécommunications. Nous présentons les résultats des stratégies et des pratiques commerciales des petites entreprises de transformation, grâce auxquelles elles s'orientent pour relever les défis de l'environnement externe et concurrentiel. Ce livre couvre les éléments fondamentaux des pratiques commerciales, la conception de la recherche, l'analyse de la chaîne de valeur, les processus de base, les facteurs critiques de succès pour les petites entreprises de transformation. L'auteur aborde ensuite le rôle du gouvernement dans le développement et la promotion des petites entreprises de transformation, et analyse les opportunités et les problèmes rencontrés par ces entreprises en Inde. L'étude souligne et présente les remèdes possibles pour les décideurs politiques afin qu'ils puissent prendre les mesures appropriées pour renforcer le secteur des petites entreprises de transformation.


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Product Details
  • ISBN-13: 9786202874045
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 220
  • Spine Width: 13 mm
  • Width: 152 mm
  • ISBN-10: 620287404X
  • Publisher Date: 22 Jan 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 326 gr


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