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Pratique Du Marketing Mix Dans Les Petites Entreprises En Rdc

Pratique Du Marketing Mix Dans Les Petites Entreprises En Rdc

          
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About the Book

L'exploitation de ce thème nous permet de montrer l'importance de la petite entreprise son rôle et la contribution qu'elle apporte dans l'économie des pays en voie de développement en général et dans celle de la RDC en particulier. Plusieurs avantages de la PE ont été présentés par rapport aux industries de grande taille. Certaines contraintes ont cependant été relevées. Ces contraintes sont surtout liées à la taille, à l'environnement, à l'évolution technologique, à l'accès au crédit, etc. Ce livre présente dans la revue de la littérature les apports de différents auteurs sur la pratique du marketing dans les petites entreprises et les résultats auxquels ils ont abouti. Néanmoins, la revue de la littérature sur le marketing dans les PE en RDC reste très peu explorée. Après analyse et interprétation des résultats, nous sommes aboutis aux conclusions telles que les politiques du marketing mix ne sont pas pratiquées dans les PE congolaises comme cela est le cas dans les grandes firmes. Ce travail est un outil pratique et utile pour des chercheurs, étudiants et entrepreneurs car il donne des révélations sur les pratiques du marketing des PE à l'exemple de la RDC.


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Product Details
  • ISBN-13: 9783841780799
  • Publisher: Univ Europeenne
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm
  • ISBN-10: 3841780792
  • Publisher Date: 28 Feb 2018
  • Height: 229 mm
  • No of Pages: 164
  • Series Title: Omn.Univ.Europ.
  • Weight: 249 gr


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