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Practical Marketing Concepts For Your Small Business: An Anthology Series of Buyer Psychology, Getting Noticed, and Making Your Business Stick

Practical Marketing Concepts For Your Small Business: An Anthology Series of Buyer Psychology, Getting Noticed, and Making Your Business Stick

          
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About the Book

Practical Marketing Concepts For Your Small Business is a wisdom packed book that was written for the budget conscious entrepreneur looking to better market their products or services. The books is divided into 9 chapters that look at: - How to identify and target viable customers - Tactics to get noticed in an ocean of interruption marketing - The attitude and behaviors of various target demographics - The buyer psychology including behavior economics and emotional appeals - Dozens of free and low cost ways to achieve greater brand awareness - Tactics to make your message more memorable and sticky - Common pricing mistakes that can kill a sale - Ways to leverage economic gyrations and current events to improve sales - General marketing and sales advice to help make better marketing decisions As a serial entrepreneur and mentor to thousands of small businesses the author has distilled a lifetime of business marketing content that every entrepreneurs should consider applying to their business. Practical Marketing Concepts For Your Small Business is a concise and easy to read guide packed with solid advice delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.
About the Author: Steve Imke, has lived in Monument Colorado since 1986 with his wife (Kim) and their three boys. Steve has founded several small business in Colorado most significant was Horizon Interactive which he started in 1994. Steve grew this business to over 30 employees and three million in revenue with operations in Colorado and Massachusetts in under 5 years. In 1999 he sold Horizon Interactive to a publicly traded business (Interleaf) and was hired as Vice-President of Operations (Service Division). With Horizon Interactive at its core and with the resource of a publicly traded company, Steve helped grow the services business during the next two years to over 32 million in sales and over 250 employees. In 2002 Interleaf was purchased by another public company (Broadvision). Broadvision didn't require the service business of Interleaf so Steve formed IC Interactive and purchased the assets of the Broadvision Service Division along with its operations in Massachusetts, Wisconsin, and Colorado. He sold IC Interactive in 2003 to a private investor who still operates the business today. Before starting Horizon Interactive, Steve owned an Invisible Fence Franchise and worked for Digital Equipment Corporation as Course Developer and ultimately Site manager for their Colorado Documentation and Course Development Operations. Steve gained his technical and management experience as a Fire Control Technician with the US Coast Guard. Before moving to Colorado, Steve lived in Massachusetts and New York. Currently Steve owns several LLCs, which he uses to manage his passive income portfolio primarily through Residential and Commercial Real Estate holdings and Oil and Gas investments. Steve also writes a small business blog (SteveBizBlog.com) and is the author of many small business related books design to help entrepreneurs start and grow their businesses. Steve also volunteers his time to many civic organizations. Steve is an accredited SCORE and SCORE Plus counselor and was their Chapter Chairman. He also is a counselor for the Small Business Development Center (SBDC) and sits on their Advisory Board. Lastly, Steve was the Treasure and member of the Board of Directors for the ARC of the Pikes Peak Region, a local non-profit helping individuals with developmental disabilities.


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Product Details
  • ISBN-13: 9781534701748
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 176
  • Series Title: English
  • Sub Title: An Anthology Series of Buyer Psychology, Getting Noticed, and Making Your Business Stick
  • Width: 152 mm
  • ISBN-10: 1534701745
  • Publisher Date: 15 Jun 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 245 gr


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