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PR Strategy and Application: Managing Influence

PR Strategy and Application: Managing Influence

          
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About the Book

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.

  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships

  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs


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Product Details
  • ISBN-13: 9781405144087
  • Publisher: Wiley-Blackwell
  • Publisher Imprint: Wiley-blackwell
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 661 gr
  • ISBN-10: 1405144084
  • Publisher Date: 31 Aug 2009
  • Binding: Paperback
  • Height: 239 mm
  • No of Pages: 368
  • Series Title: English
  • Sub Title: Managing Influence
  • Width: 189 mm


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