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The Power Of Strategy Innovation : A New Way Of Linking Creativity And Strategic Planing To Discover Great Business Opportunities: Philosphy/Religion

The Power Of Strategy Innovation : A New Way Of Linking Creativity And Strategic Planing To Discover Great Business Opportunities: Philosphy/Religion

          
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About the Book

This breakthrough book shows the readers how to make both strategic planning as well as innovation a part of one’s business. It explains how to use these two facets to achieve dramatic successful growth.

The authors accomplish this by introducing a five-step Discovery Process that allows any business to uncover visionary new business opportunities by applying innovative thinking to their company’s entire business model, not just restricted to its products or inventions. The text outlines the five phases of the Discovery Process, from the establishment of a Discovery team, to the exploration of new insights and the creation of a new strategic road map. It does this with the help of case studies and executive interviews and further examples from companies such as IBM, Procter & Gamble and Kodak. In a nutshell, the book shows how to :

(i)create a portfolio of new business opportunities

(ii)remain flexible and orient your company for the future

(iii)change the rules of how customers receive value

(iv)develop a business model that delivers that value better than anyone else

“Many businesses fail to meet their organic growth goals because it is difficult for senior managers to break free of their mental paradigms and existing strategic boundaries. Johnston and Bate have developed a proven and repeatable process which enables organizations to systematically challenge and explore these boundaries.”

— Bob LaPerle,
General Manager and Vice President,
Kodak.com
About the AuthorROBERT E. JOHNSTON, Jr., worked with major global corporations such as Procter & Gamble, 3M, BMW, and Nokia in helping them identify and pursue emerging opportunities, and enrich existing practices for company-wide innovation.|J. DOUGLAS BATE was a previous associate with Ideascope Associate, where he led corporate teams from companies including IBM, Kodak and Hewlett-Packard in the creation of significant new business opportunities through the process of strategy innovation. Both authors are now cofounders of The Visterra Group, a Boston-based company dedicated to advancing the practice of corporate strategic planning through strategy innovation.


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Product Details
  • ISBN-13: 9788120333116
  • Publisher: PHI Learning
  • Publisher Imprint: Phi Learning
  • Edition: 1
  • No of Pages: 304
  • Weight: 605 gr
  • ISBN-10: 812033311X
  • Publisher Date: 2007
  • Binding: Paperback
  • Language: English
  • Sub Title: Philosphy/Religion

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