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Potentiale und Restriktionen bei der Einführung der Balanced Scorecard an deutschen Hochschulen

Potentiale und Restriktionen bei der Einführung der Balanced Scorecard an deutschen Hochschulen

          
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About the Book

Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Hochschule Harz Hochschule für angewandte Wissenschaften (Fachbereich Wirtschaftswissenschaften), Veranstaltung: Studiengang BWL/Dienstleistungsmanagement, Sprache: Deutsch, Abstract: Im Jahr 2009 war besonders ein Thema sehr lange in den Medien präsent und ist es auch heute noch: Die Finanzkrise. Auch der öffentliche Sektor blieb nicht von der Finanzkrise verschont. Seit Jahren steigen die Haushaltsdefizite und es kommt immer wieder zu erneuten Einsparungen, welche auch die privaten und staatlichen Hochschulen betreffen. Dass sich etwas ändern muss, zeigten zudem die Proteste der Studierenden. Sie kämpfen für mehr Inhalte im Bildungssystem und für stabile Strukturen. Nicht nur die finanzielle Notlage gilt als Herausforderung für die Hochschulen, sondern auch der zunehmende nationale und internationale Wettbewerb. Dieser belebt die Qualität von Forschung und Lehre, aber oftmals sind die derzeitigen Strukturen und Prozesse komplex und festgefahren und nicht auf den Wettbewerb ausgerichtet. Wie kann den Hochschulen bei diesen Herausforderungen geholfen werden? Wie können sie die Hochschulprozesse wirtschaftlicher und effizienter steuern und im globalen Wettbewerb um Studierende attraktiver werden? Eine Möglichkeit ist die Implementierung eines geeigneten Controllinginstruments wie der Balanced Scorecard (BSC) als strategisches Steuerungsmodell. Sie bietet eine ganzheitliche Betrachtung durch die Integration aus verschiedenen geschäftsrelevanten Perspektiven. Damit soll die BSC den Hochschulen helfen, die sinkenden finanziellen Mittel und die steigenden Anforderungen an die Bildung bedarfsgerecht zu steuern. Welchen Möglichkeiten und Grenzen Hochschulen bei der Einführung der BSC gegenüber stehen, ist Zielsetzung der vorliegenden Arbeit. Dabei soll im folgenden Kapitel auf die allgemeine Situation der Hochschulen eingegangen werden. Im Anschluss daran wird d


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Product Details
  • ISBN-13: 9783640922482
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3640922484
  • Publisher Date: 23 May 2011
  • Height: 210 mm
  • No of Pages: 74
  • Series Title: German
  • Weight: 109 gr


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