Find out how to get in on the booming pop-up scene
PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more.
A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend.
- Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs
- Analyze case studies that shed light on the successes and challenges that pop-ups have faced
- Leverage expert guidance in building your own pop-up business model
- Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level
PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry--and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.
About the Author: Jeremy Baras (Chicago, IL; www.popuprepublic.com) is the CEO of PopUp Republic, the most effective social media marketing resource for pop-up restaurants, pop-up events, and pop-up spaces in the United States & Canada. After working in Sales for the Boston Red Sox, Jeremy left the team in December, 2011 to pursue his entrepreneurial zeal and start PopUp Republic. Since launching the company in January, 2012, PopUp Republic has grown to become an authority within the emerging pop-up industry, a credit to the strength of Jeremy and his team.
