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Plattformökonomie Im Gesundheitswesen: Health-As-A-Service - Digitale Geschäftsmodelle Für Bessere Behandlungsqualität Und Patient Experience

Plattformökonomie Im Gesundheitswesen: Health-As-A-Service - Digitale Geschäftsmodelle Für Bessere Behandlungsqualität Und Patient Experience

          
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About the Book

Dieses Buch zeigt, wie neue Health-as-a-Service-Geschäftsmodelle zu einer besseren Patientenerfahrung und zugleich Kostensenkungen beitragen können. Im Gesundheitssektor entstehen neue digitale Geschäftsmodelle der Plattformökonomie, die Vorteile für alle am Markt der Gesundheitsdienstleistung Beteiligten Akteuren - inklusive des Patienten - bringen können. Digitale, datengetriebene Gesundheitsangebote werden zu einer messbaren Verbesserung der Behandlungsqualität führen und zugleich die Effizienz der Leistungserbringung steigern. Dazu werden vermehrt auch Methoden der Künstlichen Intelligenz und des Maschinellen Lernens eingesetzt. Zudem erwarten Patienten, die in der Zukunft mehrheitlich der Gruppe der Digital Natives angehören werden, zunehmend eine individuelle Betreuung (Patienten-Journey). Alle Leistungsanbieter im Gesundheitsbereich müssen systematisch prüfen, welche Health-as-a-Service-Geschäftsmodelle entwickelt und wie diese erfolgreich umgesetzt werden können. Dieses Buch bietet dafür den fundierten Leitfaden.
Inhalte aus folgenden Themenbereichen

  • Die Grundlagen der Plattformökonomie für das Gesundheitswesen verstehen
  • Wie Plattformen und Marktplätze das Gesundheitswesen verändern
  • Erfolgsfaktoren von Plattform-Geschäftsmodellen im Gesundheitswesen
  • KI als Enabler für Plattform-Geschäftsmodelle der Zukunft
Mit Beiträgen von:
  • Dr. med. Henri Michael von Blanquet - Precision Medicine Alliance, Föhr, Deutschland
  • Tobias Chrobok - Erlangen, Deutschland
  • Timo Frank - Ada Health GmbH, Berlin, Deutschland
  • Julian Gansen - Mementor GmbH, Berlin, Deutschland
  • Clemens von Guenther - Universität Augsburg, Augsburg, Deutschland
  • Anisa Idris - Ada Health GmbH, Berlin, Deutschland
  • Dr. Florian Koerber - Flying Health GmbH, Berlin, Deutschland
  • Dr. Lara Maier - goetzpartners Holding AG, München, Deutschland
  • Marius Mainz - GET.ON Institut für Online Gesundheitstrainings GmbH, Berlin, Deutschland
  • Manon Mandel - München, Deutschland
  • Prof. Dr. Alessandro Monti - CBS International Business School, Köln, Deutschland
  • Prof. Dr. Volker Nürnberg - BearingPoint GmbH, Frankfurt, Deutschland
  • Prof. Dr. Erika Raab - MSH Medical School Hamburg, Hamburg, Deutschland
  • Prof. Dr. Christoph Rasche - Universität Potsdam, Potsdam, Deutschland
  • Prof. Dr. Dominik Rottenkolber - Alice Salomon Hochschule Berlin, Berlin, Deutschland
  • Dr. Alexander Schachinger - EPatient Analytics GmbH, Berlin, Deutschland
  • Frank Stratmann - SMARTR.care, Schmallenberg, Deutschland
  • Sophia Strube - Ada Health GmbH, Berlin, Deutschland
  • Mario Unterbrunner - CHECK24 Vergleichsportal, München, Deutschland
  • Stephanie Widmaier - BearingPoint GmbH, Frankfurt, Deutschland
  • Henry Alexander Wittke - Helmut-Schmidt-Universität, Hamburg


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Product Details
  • ISBN-13: 9783658359904
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 328
  • Spine Width: 19 mm
  • Weight: 581 gr
  • ISBN-10: 3658359900
  • Publisher Date: 02 Jan 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Health-As-A-Service - Digitale Geschäftsmodelle Für Bessere Behandlungsqualität Und Patient Experience
  • Width: 170 mm


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Plattformökonomie Im Gesundheitswesen: Health-As-A-Service - Digitale Geschäftsmodelle Für Bessere Behandlungsqualität Und Patient Experience
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