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Planspiel Export II: Internationales E-Commerce Projekt: Übungsbuch mit Aufgaben und Lösungsvorschlägen

Planspiel Export II: Internationales E-Commerce Projekt: Übungsbuch mit Aufgaben und Lösungsvorschlägen

          
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About the Book

Fachbuch aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Sprache: Deutsch, Abstract: Dieses Planspiel baut auf dem Vertriebsplanspiel "Planspiel Export: Fallstudie zur Anwendung von Projektmanagementinstrumenten - Ein Übungsbuch mit Aufgaben und Lösungsvorschlägen" auf (ISBN 978-3-668-06846-9). Ging es im ersten Vertriebsplanspiel um die Exportgeschäftserweiterung der Invention GmbH in China, steht in dieser Fallstudie das Projekt für eine kooperative E-Commerce Strategie im Vordergrund. Es ist eine Erweiterung des bisherigen Vertriebsmodells, auf der Basis einer kooperativen E-Commerce Strategie, bei der es unter anderem um die Disintermediation von einzelnen Handelsstufen geht. Die Studie richtet sich vor allem an Studierende in Projektmanagement-Seminaren und auch exekutiven Kursen des Vertriebsmanagements. Sie führt den Studierenden dazu, bereits erlernte Projektmanagementinstrumente anzuwenden und neue zu erlernen. Die Lernziele werden durch logisch aufgebaute Lehrschritte im Verlauf der Studie erreicht. Der Leser soll in einer übergeordneten Planungsperspektive den Gesamtzusammenhang eines E-Commerce Projekts erfassen. Die Fallstudie ist so aufgebaut, dass die zu erreichenden Lernziele eine praxisbezogene Anwendbarkeit haben. Nach Aufarbeitung der Fallstudie soll der/die Studierende in der Lage sein: - Internationalität in der Projektplanung mit zu berücksichtigen; - eine übergeordnete Planungsperspektive anzunehmen; - Hauptaufgabenschwerpunkte im Projektmanagement anzuwenden; - Analyse-und Problemlösungsfähigkeiten im Rahmen von Projekten anzuwenden. Dazu gliedert sich die Fallstudie in mehrere Kapitel die aufeinander aufbauen und es dem Studierenden ermöglichen - unter Anleitung des Dozenten - die Fragestellungen zu erörtern, zu diskutieren und weitergehende Schritte zu analysieren. Die gegen Ende des Planspiels aufgeführten Fragestellungen und Anleitungen beziehen sich auf das zweite und vierte Kapitel. Die zur Bea


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Product Details
  • ISBN-13: 9783668170292
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 195 gr
  • ISBN-10: 3668170290
  • Publisher Date: 10 Mar 2016
  • Height: 297 mm
  • No of Pages: 72
  • Series Title: German
  • Sub Title: Internationales E-Commerce Projekt: Übungsbuch mit Aufgaben und Lösungsvorschlägen
  • Width: 210 mm


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