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Plan De Marketing Turístico En Hoteles De Tampico, Mex.

Plan De Marketing Turístico En Hoteles De Tampico, Mex.

          
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About the Book

Con el fin de realizar el presente trabajo, se visitaron los hoteles más grandes en cuanto a espacio físico, infraestructura y presencia, a nivel nacional y en algunos casos a nivel internacional, pero que en conjunto poseen algo en común, su mercado objetivo son las familias que desean tener un descanso placentero en las instalaciones de los mismos y que cuenten con todos los servicios requeridos para su solaz esparcimiento, dejando de lado en esta ocasión los hoteles de Playa, que por su misma ubicación cumplen en su mayoría con los estándares requeridos. Con base a una averiguación y análisis se estimaron estrategias de mercadotecnia para un funcionamiento mejorado de la empresa. El plan está sustentado en una investigación de mercado que permitió recolectar información acerca de la situación actual de la empresa y sus clientes. En la construcción del presente trabajo se valoraron tiempos, actividades, presupuesto y control de las tareas que se requieren para alcanzar los objetivos propuestos. Las estrategias elaboradas fueron destinadas a las 7p's del servicio que, en un sentido general, remarcan la importancia de una publicidad recordatoria de la marca, explotando las ventajas competitivas del Hotel, como lo son la marca, la ubicación, la historia del hotel y sus instalaciones. De igual manera se creó un plan presupuestal en base a cotizaciones y material requerido para la realización de las actividades señaladas en el plan. Así mismo se generó un cronograma que permitirá la visualización de las actividades y señala los tiempos en los que se recomienda deberían elaborarse las tácticas propuestas. Al final se concluyó que estos Hoteles, cuentan con suficientes recursos para generar ventajas competitivas que mejoren su prestigio e imagen del Hotel, para buscar atraer el mayor número de clientes a sus instalaciones y de esta manera ver incrementados sus ingresos.


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Product Details
  • ISBN-13: 9781506538716
  • Publisher: Author Solutions Inc
  • Publisher Imprint: Palibrio
  • Height: 216 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Width: 140 mm
  • ISBN-10: 1506538711
  • Publisher Date: 27 Sep 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 172 gr


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