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Plan de comunicación, herramienta de las Relaciones Publicas

Plan de comunicación, herramienta de las Relaciones Publicas

          
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About the Book

En la actualidad, la competencia es muy agresiva y las empresas tienen que diferenciarse por su identidad e imagen debido a una marcada tendencia a la homogeneización de los productos y servicios; entonces se deben realizar acciones de comunicación para persuadir a los públicos. En consecuencia, se puede decir que una de las principales actividades de una empresa, es la comunicación con sus públicos tanto internos como externos. Por lo que es necesario transmitir una imagen positiva y clara sobre su filosofía empresarial, servicios y productos. Esto obliga a la organización, a realizar un Plan de Comunicación de acuerdo a los objetivos y estrategias de la empresa y al presupuesto asignado. Las Relaciones Publicas y su accionar permiten mantener y fomentar la imagen de una compañía ante sus distintos públicos. Así, la empresa busca un posicionamiento en el terreno de la imagen, persiguiendo siempre la máxima aceptación social.


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Product Details
  • ISBN-13: 9783844340945
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3844340947
  • Publisher Date: 08 Jun 2011
  • Height: 229 mm
  • No of Pages: 108
  • Series Title: Spanish
  • Weight: 168 gr


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