"Can't I just do the dentistry?" For over 25 years this is, hands down, the question dentists ask me most often. "I just want to do the dentistry and not have to get involved in all the other aspects of running a practice." Most dentists go into practice because they love the clinical challenge. Their joy is in mastering the technique, incorporating the coolest technology, improving the patient experience and in achieving top-notch clinical results. However, what they find once they get into practice is that they are running a small business and taking on many roles, CEO, CFO, CTO, let's face it, some days you're the entire C-Suite as well as chief cook and bottle washer!
Dental schools don't focus on how to run the business side of a practice. The eager dentist finds they have to hire and then train, develop, engage and retain employees, learn and then coach the best practices for productive scheduling while supporting the team and the patients ethically and emotionally. That is where Ginny Hegarty's book, Pivot, can help.
In her book, Ginny explains the innovative, lean business definition of pivot is to change strategy without changing vision. She explains that doctors can pivot to show their team the way to success. She wrote this book to help dentists learn to lead the team and create a culture that serves your purpose and passion with profitability following. Ginny's wish is that this book will lead dentists to a new understanding of the power they have to create the practice they've always dreamed of. She hopes this book kick starts a new level of success and joy in the reader's practice and life!
About the Author: Ginny Hegarty is a Dental Practice Management Strategist, Speaker, Writer and Coach passionate about helping dental professionals create their next level of success and a practice that they love. Ginny is certified as a Senior Professional in Human Resources [SPHR] and is best known for her expertise in practice growth and leadership with a focus on breakthrough communication success and employee engagement. Ginny's work has been featured by The American Dental Association [ADA], The Academy of General Dentistry [AGD], ADA Success Newsletter, and Dental Products Report among many others in dentistry. Ginny has also presented Practice Management 101 to the students at Harvard School of Dental Medicine. She is a Past-President of The Academy of Dental Management Consultants.
Ginny is the Founder and President of Dental Practice Development, Inc. providing practice management and team development services to dentistry since 1997. She proudly serves as an ADA Consultant to the Council on Dental Practice, and is a Faculty Presenter for 4 Steps to a Great Hire in the ADA's Executive Certificate Program with the University of Notre Dame [a big deal in her Irish Catholic, football-loving family!]
COURSES:
PIVOT Leadership Live! Ginny is introducing her new book, PIVOT to dental study clubs around the country with her companion program, PIVOT Leadership Live!
The Practice Renewal Workshop [PRW] This is Ginny's signature program. The PRW is a dynamic 60-day reset for your team and practice culture. Includes a 2-day on-site, with observation and workshop to create your personal blueprint for growth and to take the first steps forward in your action plan for success.
Register today: 610-873-8404 Ginny@GinnyHegarty.com
