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Persuasione: Tecniche di Influenza e Manipolazione Mentale

Persuasione: Tecniche di Influenza e Manipolazione Mentale

          
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About the Book

L'arte della persuasione ti può garantire il successo.Il marketing, la vendita e qualsiasi tipo di trattativa passa dalla persuasione.

Ricorda: se non sei tu a persuadere, è il tuo interlocutore che sta persuadendo te.

Scopri i segreti della persuasione con l'aiuto di Luigi Padovesi.

Cosa contiene questo volume?


1. PNL PER LA VENDITALa Programmazione Neuro-Linguistica moltiplica la tua abilità nella vendita.
Tutto quello che dici, il tono della voce, la postura del corpo e la mimica hanno un notevole impatto sia sulla tua neurologia che su quella del tuo interlocutore.

Questo è l'ABC della Programmazione Neuro-Linguistica.

Il linguaggio e i processi neurologici sono strettamente connessi.

Imparerai come fare leva sul linguaggio e su tutti i tipi di comunicazione per avviare alcune routine mentali nel cervello delle persone con cui dialoghi.

Queste tecniche ti permetteranno di influenzare e manipolare il flusso di pensieri della mente del tuo cliente per portare la trattativa ad una chiusura rapida e vantaggiosa.

Questo libro ti insegnerà
- Quali sono gli errori più comuni nella vendita e come evitarli
- Come guadagnare la fiducia del tuo cliente tramite la PNL per chiudere la vendita
- Tecniche per suggestionare il tuo interlocutore tramite la comunicazione verbale, non verbale, intraverbale e extraverbale
- Il modello VAK per persuadere il tuo cliente e leggere nei suoi pensieri, non nelle sue parole
- Come affascinare il cliente sul lato emotivo e personale
- Gli ancoraggi della PNL per richiamare nella mente particolari emozioni e sensazioni
- Quali domande porre al tuo cliente per aprire la sua mente
- Distinguere gli stati mentali potenzianti e depotenzianti per usarli a tuo favore


2. MIND HACKING


Ciò che imparerai questo libro è un argomento particolare e trasversale, che è possibile applicare alla vendita, al copywriting, al marketing di qualsiasi genere.

In questo libro scoprirai 25 tecniche avanzate di persuasione che ti daranno accesso a scorciatoie per la mente del cliente.


Puoi applicare queste tecniche in moltissime occasioni, dal semplice testo di copywriting alla stesura di un piano di marketing per la tua azienda.

Mind Hacking ti svela i segreti di marketing e manipolazione mentale delle più grandi aziende.

Ecco un assaggio.

  • Scopri come creare affinità con il cliente
  • Usa la trasparenza e l'intrigo a tuo vantaggio
  • Progetta e creare un rituale per creare dipendenza
  • Come fare appello all'autorità - anche senza averla
  • Scopri quando essere aggressivi con la vendita
  • Impara ad offrire una falsa alternativa
  • Sfrutta le novità e le parole magiche
  • Crea un senso di urgenza per chiudere la vendita
  • Scopri i segreti per destabilizzare le credenze del cliente
  • Gestisci i presupposti che si oppongono alla vendita
  • Instilla l'idea nella mente del cliente perchè cresca in autonomia
  • Fai leva su speranze e paure del cliente per guidare il pensiero

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Product Details
  • ISBN-13: 9781094728582
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 280
  • Spine Width: 15 mm
  • Weight: 281 gr
  • ISBN-10: 1094728586
  • Publisher Date: 15 Apr 2019
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Tecniche di Influenza e Manipolazione Mentale
  • Width: 127 mm


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