During the first two decades of the twentieth century, the advertising industry experienced a fundamental transformation that changed forever the way companies promoted and marketed their products and services.This period marked the beginning of a revolution in advertising that had a lasting impact in the way brands communicate with their audience.In the previous decades, advertising used to be quite simple and functional.The ads were mainly informative, highlighting the characteristics and benefits of a product or service directly.However, as the twentieth century progressed, companies began to realize that they needed to adopt more persuasive and emotional advertising strategies to highlight in an increasingly competitive market.One of the most notable characteristics of this revolution in advertising was the significant increase in advertising investment by companies.They began to assign more generous budgets for their advertising campaigns, recognizing that effective advertising was essential to reach a broader audience and increase sales.This allowed the creation of more elaborate and creative ads that could attract consumers' attention more effectively.Another key aspect of this revolution was the growing importance of advertising agencies.As companies sought more sophisticated advertising strategies, they began to hire agencies specialized in advertising and marketing.These agencies gathered creative professionals, writers, graphic designers and marketing strategists to develop comprehensive and effective advertising campaigns.This collaborative approach allowed the creation of memorable ads that appealed to the emotions and wishes of consumers.In addition, this era saw the appearance of new media that further revolutionized advertising.Radio, television and, later, the Internet became crucial platforms to reach mass audiences.Ads in these media had the ability to reach millions of people worldwide, which increased the scope and influence of advertising.
The relationship between advertising and psychology is deep and fascinating.Throughout history, publicists have resorted to the principles of psychology to better understand how consumer minds work and how they can influence their purchase decisions.This connection has become an essential component in the world of marketing and advertising.One of the most intriguing aspects of this intersection is the power of persuasion of emotions.Psychology has shown that emotions play a fundamental role in making people's decision -making.Publicists have used this knowledge to design ads that evoke specific emotions in viewers.For example, ads that arouse feelings of happiness, nostalgia, fear or even anger can have a lasting impact on the mind of the consumer and, ultimately, influence their choice of product or service.Another psychological principle widely used in advertising is the importance of repetition.The constant repetition of a message or slogan can create familiarity in the consumer's mind, which increases the probability of choosing a particular brand when it is in the purchase process.This is because the repetition reinforces memory and association with the brand.Publicists use this technique to ensure that their products or services are in the minds of consumers when the time is to make a decision.In addition to emotions and repetition, the construction of solid brands is another crucial aspect of advertising that is based on psychology.Brands are not simply logos or names;They are symbolic representations of values, personality and quality.Consumer psychology plays a fundamental role in the perception of a brand.Publicists strive to associate their products or services with positive and aspirational attributes that resonate in the minds of consumers.