Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: Using different organizations and associations to increase visibility and exposure to both clients and competitors. Making the most of networking--from business cards to resumes. Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand. Building a persona through websites and blogging to effectively market one's brand. Evaluating personal style and appearance. Using conversation, negotiation, and sales techniques best suited to a personal brand. Monitoring ones brand reputation and successfully implementing feedback as it grows and develops. About the Author Susan Chritton M.Ed., is a National Certified Career Counselor (NCCC). As a Career Strategist for Pathways-Career & Life Strategies, Susan utilizes Reach Personal Branding strategies combined with her skill as a Master Career Counselor to bring direction, creativity and renewed enthusiasm to professionals. Susan is the President of East Bay Coaches, a professional organization of personal and business coaches and a chartered chapter of the International Coach Federation (ICF)--the largest worldwide professional coaching organization. Susan also serves on the ICFs marketing committee and is an Adjunct Professor at the University of San Francisco where she teaches Career Counseling for the Graduate Counseling Psychology program. She also provides lecturers on career building and personal branding for undergraduate students at UC Davis.

Table of Contents:
Introduction Part I: Why Is Personal Branding Important? Chapter 1: Showing the World Who You Are Chapter 2: Appreciating the Power of Branding Chapter 3: Case Studies in Personal Branding Success Part II: Knowing Your Brand Chapter 4: Defining Who You Are Chapter 5: Spotting Your Target Audience Chapter 6: Knowing Your Niche -- and Your Competitors Chapter 7: Crafting Your Personal Brand Profile Chapter 8: Writing Your Story Part III: Communicating Your Brand with the World Chapter 9: Branding Your Traditional Communication Tools Chapter 10: Communicating Your Brand Online Chapter 11: Planning Your Personal Brand Communications Part IV: Controlling Your Brand Ecosystem Chapter 12: Fashioning Your Image to Match Your Personal Brand Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment Chapter 14: Focusing on Special Populations Chapter 15: Building and Nurturing Your Network Chapter 16: Personal Branding in the Workplace Part V: The Part of Tens Chapter 17: Ten Key Benefits of Personal Branding Chapter 18: Ten Ways You Can Sink Your Brand Chapter 19: Ten Ways to Demonstrate Your Brand Chapter 20: Ten Things You Can Do to Continue to Build Your Brand Index