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Percezione della qualità

Percezione della qualità

          
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About the Book

La costante crescita del settore automobilistico in Brasile ha messo in evidenza un settore che sta crescendo quasi allo stesso ritmo: il settore dei servizi di meccanica automobilistica. Nel momento in cui i clienti sono diventati più esigenti e dettagliati in termini di qualità che si aspettano di ricevere quando ottengono un prodotto o un servizio, è diventato necessario per le organizzazioni cercare un miglioramento continuo per rimanere sul mercato. Per contribuire a questo processo di miglioramento, questo studio ha analizzato la percezione della qualità che i clienti dell'officina Tieppo Auto Mecânica JJD Ltda ME della città di Videira/SC hanno in relazione ai servizi che ricevono da essa. Per ottenere i dati è stato utilizzato un questionario con domande chiuse, applicato ai clienti che hanno richiesto i servizi dell'officina tra marzo e maggio 2017. I risultati potrebbero essere utili ai professionisti del settore dei servizi automobilistici per individuare le carenze dell'azienda, aiutandoli a prendere decisioni in merito alla qualità percepita dei servizi e dell'assistenza ai clienti attraverso l'analisi dell'opinione dei clienti.


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Product Details
  • ISBN-13: 9786208120924
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6208120926
  • Publisher Date: 24 Sep 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 95 gr


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