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Percepção dos Jornalistas de Televisão sobre o Desenvolvimento da Banca Islâmica

Percepção dos Jornalistas de Televisão sobre o Desenvolvimento da Banca Islâmica

          
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About the Book

O nascimento da economia islâmica na Indonésia foi marcado pela inauguração do Muamalat Bank em 1992 pelo Presidente Soeharto. Desde 2014, existem 12 bancos islâmicos, 22 unidades empresariais islâmicas, e 163 bancos islâmicos rurais. No entanto, a quota de mercado dos bancos islâmicos na Indonésia atingiu apenas 5,5% do total dos activos dos bancos indonésios em Agosto de 2014. Isto aconteceu porque a informação bancária islâmica não tem sido bem recebida na comunidade. Os jornalistas de televisão através da reportagem dos bancos islâmicos na televisão contribuíram significativamente para a divulgação desta informação. De acordo com o Statistics Board of Indonesia (2012), 91,5% da comunidade com idade igual ou superior a 10 anos assistiu à televisão. Este livro é realizado com inquérito a 100 jornalistas de televisão em Jacarta que experimentaram mais de um ano. Os objectivos deste livro são: (1) analisar a intenção dos jornalistas de televisão em fazer notícias bancárias islâmicas, (2) analisar os factores que afectam a intenção dos jornalistas de televisão em fazer notícias bancárias islâmicas. A análise descritiva, a teoria do comportamento planeado (TPB) e a modelação da equação estrutural (SEM) são utilizadas no processamento de dados deste livro.


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Product Details
  • ISBN-13: 9786205641972
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6205641976
  • Publisher Date: 27 Jan 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 113 gr


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