Features

• Generic, non-language-specific approach — Presents the tools and concepts required when using any programming language to develop computer applications.
• Broad coverage — Ranges from the basics of mathematical functions and operators to the design and use of such techniques as code, arrays, pointers, other data structures, database concepts, and object- oriented programming concepts.
• Problem-solving tools — Discusses the problem analysis chart, interactivity (structure) chart, IPO chart, the coupling diagram, algorithms, flowcharts, and tools to help with the development of object oriented programming solutions.
• Structured programming techniques — Covers sequential, decision, loop, and case logic structures.
• Full chapter on variables, constants, data types, functions, operators, equations, and expressions.
• Various types of data structures — Provides full chapter coverage on arrays, stacks, linked lists, binary trees, and database.
• Problem solving for applications — Presents techniques for page layout, spreadsheets, database management systems, and document processing.
• “What's Wrong with This?” sections in problem sections — Challenge students to think critically and analytically to debug programs.
• “Putting It All Together sections” — Walk students through a complete solution for a given problem, using the concepts previously presented.
• Abundant pedagogical aids integrated throughout — Includes chapter objectives, chapter summaries, key words, chapter exercises and problems, glossaries, and tables of flowcharting symbols and functions.

• NEW—An enhanced student-friendly design including full color throughout
• NEW—Chapter opening “Writing at Work” case studies introduce chapter topics with real-life applications
• NEW—“Before/After” examples visually demonstrate how revision improves communication
• NEW—“Tech Links” direct students to useful web sites or to online resources available at the book’s Companion Website
• NEW—“Technology Tips” provide students with helpful instruction on using common computer programs to communicate.
• NEW—“Web Workshops” give students opportunities to investigate real-world applications on the Internet.

• Clear, well-researched writing continues to be applauded by both students and instructors.
• The illustrations are produced in collaboration with Neil Carlson and Jay Alexander. This author/artist collaboration results in clearer, more consistent, and more student-friendly illustrations than any other physiology textbook.
• Chapter 12, “Neurological Disorders,” continues to be a student and instructor favorite.
• Each chapter contains the following pedagogy: Learning objectives, prologue, epilogue, interim summaries, and thought questions.

• A significant number of end-of-chapter problems have been updated
  
• The Verilog Hardware Description Language (HDL) has been updated and expanded to exploit key enhancements that were introduced in IEEE standards 1364-2001 and 1364-2005
  
• The text introduces more graphical material to better serve learners oriented to graphical mediums. Karnaugh maps are, likewise, presented with additional graphics to facilitate understanding of their use
  
• HDL material is presented at a level suitable for students learning digital circuits and a hardware description language at the same time

• Complete information on all of the world's most important standards—For cellular, cordless telephone, and personal communications systems, including AMPS, ETACS, U.S. Digital Cellular, GSM, CDMA, DECT, WACS, CT-2, PDC, and CDPD.
• All new end of chapter solved example problems—On topics ranging from cellular system design to networking.
• Hundreds of figures, tables, and diagrams—With clear explanations of all major concepts.

• Many case studies, including Indian cases and examples, have been added.
• Pedagogical tools like multiple choice questions, chapter objectives, and summaries have been added.
• Information about Design for Six Sigma (DFSS) is covered in the chapter on quality by design.
• Failure Mode and Effect Analysis (FMEA) is revised as per the fourth revision of FMEA manual by Automotive Industry Action Group (AIAG).
• Measurement Systems Analysis is added in the chapter on statistical process control.
• Revised updates on quality standards like the ISO 9000 and ISO 14000 series, and other sector specific standards like TL 9000, have been included.
• New concepts in performance measures like revised criteria for the Malcolm Baldrige Award, Balance Scorecard, etc. have been added.

• Specific coverage: The topic flow matches that of the syllabus.
• Many ‘Prove It!’ sections make concepts easier to understand by way of quick demonstrations of the relevant processes.
• Issues relating to the neuroscience of memory and cognition will be helpful for those anticipating careers in social cognitive psychology, cognitive neuropsychology, clinical and forensic psychology, basic or applied cognitive psychology, and industrial-organizational psychology.
• Themes of embodied cognition and emotion are interwoven in the text to help you understand how they relate to your everyday experience as well as to the other psychology courses you may be taking.
  Features
  
  • Adorable Characters Aladini, Anjali and Aryan introduce the topics that will be learnt in each chapter
  • Quick Questions and Check Your Progress questions interspersed with the text for quick self-testing help in the formative assessment
  • Quick Fact provides interesting tidbits of information related to the topic at hand
  • Quick Tip presents useful alternative options/shortcuts for performing operations
  • Recap Time at the end of each chapter for quick and easy recapitulation
  • Assessment Time contains carefully graded exercises to test the knowledge of concepts learnt. Besides, these can also be used for summative assessment.
  • Activity Time for practical hands-on exercises to strengthen the understanding and to hone computer skills
  • Notes for the Teacher contain suggestions on how to introduce the various topics
  • Project Work, sample Olympiad Questions and Tech Terms have been included
  • Free Poster for classes 1 and 2
  
  
  Table of Contents:
  
  1. Cognitive Psychology: An Introduction
  2. The Cognitive Science Approach
  3. Perception and Pattern Recognition
  4. Attention
  5. Short-Term Working Memory
  6. Learning and Remembering
  7. Knowing
  8. Using Knowledge in the Real World
  9. Decisions, Judgments, and Reasoning
  10. Problem Solving