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Parameter der Gründungs- und Innovationsintensität in Deutschland und deren Erhöhung durch den Einsatz Web-basierter Kommunikationslösungen: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.

Parameter der Gründungs- und Innovationsintensität in Deutschland und deren Erhöhung durch den Einsatz Web-basierter Kommunikationslösungen: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.

          
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About the Book

Inhaltsangabe: Einleitung: Bei vielen großen Unternehmen der entwickelten Industrienationen findet derzeit eine fundamentale Neuorientierung statt. Der Bedarf an Kreativität wird immer größer und Innovationen müssen immer schneller generiert werden. Unter dem zunehmenden Wettbewerbsdruck der Globalisierung haben die Unternehmen erkannt, dass die Kostenführerschaft verloren ist. Aufstrebende Volkswirtschaften, wie die so genannten BRIC-Staaten (Brasilien, Russland, Indien, China), können heute schon Vieles technisch gleich gut und bedeutend billiger produzieren, so dass nordamerikanische und westeuropäische Unternehmen ihren Kunden vollkommen neue Mehrwerte bieten und sich ganz andere Wettbewerbsvorteile verschaffen müssen. SAP-Gründer und Aufsichtsratschef Hasso Plattner fasst die aktuelle Entwicklung wie folgt zusammen: „Lange Zeit wurde nur davon geredet, wie Kosten eingespart werden können. Jetzt stellen viele Unternehmen fest, dass sie allein damit die Marge nicht halten und schon gar nicht wachsen können. Man kann nur wachsen, wenn man massiv innovativ ist." Eine höhere Produktivität, Kosteneinsparungen und andere traditionelle Instrumentarien reichen heute nicht mehr aus. Die Anbieter müssen neue Bedürfnisse wecken, diese besser befriedigen und werden nur über Ideen und die nötigen Werkzeuge, um sie hervorzubringen, erfolgreich in den sich wandelnden Märkten agieren können. Eine weltweite Befragung der Boston Consulting Group (BCG) unter 1.070 Managern aus allen Branchen hat ergeben, dass der Paradigmenwechsel von der Wissens- hin zur Kreativökonomie bereits im vollen Gange ist. So gehört das Thema Innovation für knapp 75% der Befragten heute zu den drei wichtigsten Punkten ihrer Unternehmensstrategie. Über die Hälfte ist zudem mit den Ergebnissen ihrer Innovationsausgaben unzufrieden und bemängelt zu lange Entwicklungszeiten und Schwierigkeiten mit der Koordination und dem Herausfiltern der besten Ideen. Der daraus resultierende Veränderungsdruck in den Un


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Product Details
  • ISBN-13: 9783836603744
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 181 gr
  • ISBN-10: 3836603748
  • Publisher Date: 12 Jun 2007
  • Height: 210 mm
  • No of Pages: 130
  • Series Title: German
  • Sub Title: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.
  • Width: 148 mm


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Parameter der Gründungs- und Innovationsintensität in Deutschland und deren Erhöhung durch den Einsatz Web-basierter Kommunikationslösungen: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.
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Parameter der Gründungs- und Innovationsintensität in Deutschland und deren Erhöhung durch den Einsatz Web-basierter Kommunikationslösungen: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.
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Parameter der Gründungs- und Innovationsintensität in Deutschland und deren Erhöhung durch den Einsatz Web-basierter Kommunikationslösungen: Konzeptioneller Businessplan am Beispiel der fiktiven Capital Meets Innovationen Ltd.

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