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Paradoxien Des Verbraucherverhaltens: Dokumentation Der Jahreskonferenz 2017 Des Netzwerks Verbraucherforschung

Paradoxien Des Verbraucherverhaltens: Dokumentation Der Jahreskonferenz 2017 Des Netzwerks Verbraucherforschung

          
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About the Book

  • Dieses Buch informiert sie eingehend über die Verbraucherforschung
Das Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche Konferenz des Netzwerks Verbraucherforschung aus dem Jahr 2017 hatte zum Ziel, Paradoxien, Widersprüche und Ambivalenzen im Consumer Behaviour aufzudecken. Die Ergebnisse der Konferenz wurden in diesem Buch zur Verbraucherforschung festgehalten und analysiert.Neben der Thematisierung des verbraucherwissenschaftlichen Kontextes waren auch Sprecher aus der Politik an der Konferenz beteiligt. Aus diesem Grund werden auch die politischen Konsequenzen des Verhaltens von Verbrauchern in diesem Tagungsband diskutiert. Das Buch über die Verbraucherforschung berücksichtigt aktuelle Forschungsergebnisse. Gleichzeitig identifiziert es Forschungspotentiale für die Zukunft. Den Autoren ist es wichtig, nicht nur Wissenschaftlern einen Zugang zu diesem Wissen und den Erfahrungen zu liefern, sondern auch praxisbezogene Leser anzusprechen.Folgende Thematiken werden behandelt:
  • Privatheit und Datenschutz beim Online-Shopping
  • Paradoxien der Nutzung von IT-Systemen
  • Das Spannungsverhältnis von Mode und nachhaltigem Konsum
  • Widersprüche der Digitalisierung und des nachhaltigen Konsums
  • Verbraucherpolitische Implikationen
  • Konsequenzen für die Verbraucher- und Konsumforschung

Die Podiumsdiskussionen der Konferenz von 2017 werden in diesem Buch zur Verbraucherforschung aus allen Sichten dargestellt, sodass der Leser ein differenziertes Bild aktueller Diskussionen erhält.


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Product Details
  • ISBN-13: 9783658238407
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 142
  • Spine Width: 0 mm
  • Weight: 389 gr
  • ISBN-10: 3658238402
  • Publisher Date: 28 Jan 2019
  • Binding: SA
  • Language: German
  • Returnable: Y
  • Sub Title: Dokumentation Der Jahreskonferenz 2017 Des Netzwerks Verbraucherforschung
  • Width: 168 mm


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Paradoxien Des Verbraucherverhaltens: Dokumentation Der Jahreskonferenz 2017 Des Netzwerks Verbraucherforschung
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