The United States population is like a barbell with 89 million Millennials offset by 72 million Boomers. The leadership ascent and financial fitness of the Millennial generation is imperative for continued US political and economic leadership and for continued success of US financial institutions. This is the journey of two American families and three financial leaders attempting to serve them. FOR MILLENNIALS This book is an indispensible guide giving Millennials a glimpse into the possibilities of how geo-political change could affect their lives and their financial futures. Millennials will have markedly different life experiences from their Boomer parents - in a rapidly evolving world: - Boomers use online banking; Millennials will use financial social networks - Boomers are paid in dollars; Millennials will be paid in dollars; renminbi, euros and SDRs - Boomers pay interest per published schedule; Millennials will pay interest through a reverse auction It is paramount Millennials establish partnerships with an institution for their success. Millennials will leverage social networks to scrutinize institutions, establish conversations with financial leaders and together build a personal finance experience that creates opportunity and wealth at a lower cost. FOR FINANCIAL LEADERS Financial institutions have a once-in-a-generation opportunity to partner with Millennials - a constituency with a financial value of $1.4 trillion and a profit potential of $2.1 trillion today. This book is an indispensable guide proposing new and relevant solutions for financial leaders to shape the future of personal finance and in turn get the most out of their banking, investment and insurance units with: - A complete business case to sell your action plan to your executives - A rich characterization of key Millennial customer segments and their evolution over time - A look at the personal finance experience Millennials and financial leaders craft together
About the Author: Mr. Timothy L Sharko is the first published author to extensively investigate and write about how the emerging Millennial generation and innovative financial leaders will join forces and profit from the next generation of personal finance together. His new book OUR TURN TO LEAD: How the Future of Personal Finance Will be Shaped by the Millennials and the Financial Leaders Who Serve Them in New and Relevant Ways is the outcome of over two years of research and analysis by Timothy and his team of multi-generational and cross-industry experts. Mr. Sharko is the Co-Founder and Chief Executive Officer of Badeslade LLC. a United States management consulting firm that helps financial institutions and leaders understand, engage, personalize and grow high-value relationships with the Millennial generation. He has over thirty years of leadership experience as a practitioner in the application of enterprise information management and analysis for Fortune 100 companies with an international presence and an emphasis in financial services and consumer products. This broad-based experience and Timothy's passion for understanding the impact of political, economic, social and demographic change - especially in regard to the Age of the Millennials - has inspired his research into the impact of such change upon financial institutions, as well as their customers. Mr. Sharko is a graduate of the University of Wisconsin - Milwaukee, earning a B. A. degree in Political Science with specialization in Russian and Eastern European Studies. He is widely travelled - having lived in the United States and Switzerland - with extensive experience in other areas of the world including both Western and Eastern Europe, Russia, Asia, and South America. Because of his extensive cross-cultural contacts, Timothy enjoys the diversity of his current home base in Chicago.