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ormule di conoscenza umanitaria. Volume 4. Comunicazione PR

ormule di conoscenza umanitaria. Volume 4. Comunicazione PR

          
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About the Book

Il libro di testo considera le formule PR-content e brand-practice come strumenti di autopromozione in ambito comunicativo, vengono proposti approcci per progettare e determinare l'efficacia delle attività di PR. L'idea principale del libro di testo è l'integrazione di PR-attività e PR-autopromozione nella progettazione dell'autopromozione nella sfera professionale attraverso PR-contenuto e brand-pratica.L'idea del libro di testo è implementata attraverso la tecnologia PR-management, che comprende sei aspetti: 1.aspetto informativo-analitico, 2.aspetto motivazionale-obiettivo, 3.aspetto progettuale-prognostico, 4.aspetto contenutistico-operativo, 5.aspetto di controllo-valutazione, 6.aspetto regolativo-correttivo.L'elenco della letteratura utilizzata presenta l'esperienza dell'autore nell'implementazione delle PR-comunicazione in vari ambiti dello spazio comunicativo.Il libro di testo è destinato agli insegnanti e agli studenti delle università e può essere utilizzato per intero quando si studia il corso "Relazioni pubbliche" e parzialmente quando si studia un argomento separato (argomenti 1-15) o un problema separato di PR-content e brand-practice.


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Product Details
  • ISBN-13: 9786204061979
  • Publisher: Edizioni Sapienza
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 335 gr
  • ISBN-10: 6204061976
  • Publisher Date: 03 Sep 2021
  • Height: 229 mm
  • No of Pages: 224
  • Spine Width: 13 mm
  • Width: 152 mm


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ormule di conoscenza umanitaria. Volume 4. Comunicazione PR
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