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Organizational Development Strategy

Organizational Development Strategy

          
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About the Book

Organization and business unit strategy includes structures, systems, resources as well as marketing strategy includes structures, systems as well as information strategy includes structures, systems and market strategy transfers to websites, search marketing, advertisement and public relations, mobile marketing and marketing research. Next, it is outputs stage: It includes intermediate outputs, such as awareness and perceptions, attitudes and intentions, value provisions, channel optimization and market information as well as it includes final outputs, such as marketing assets: customer value, brand equity, knowledge as well as financial flows: increased revenue, cash flows, reduced revenue, lower cost, lower working capital, lower fixed capital and reduced risk. Finally, it is outcomes stage includes shareholder value, return on investment and corporate profitability. For example, Donald restaurant uses its website to promote lower calorie food and fruit options as well as its global campaign tied to the Olympics, nutrition ( Business week 8-7-06). Each organization should carefully identify the outputs it seeks to achieve. How can process produce these outputs? Organization can attempt to enhance of website functional or initiation of an email campaign. The final question to organizations which will ask: How outputs contribute to the long term financial performance of the organization from mobile advertising ? Is critical for organizations seeking to enhance return on investment from mobile advertising? In addition, whether mobile advertising can give these benefits to any companies, such as market capitalization and shareholder value can be enhanced by increases in marketing assets ( customer value, brand equity and knowledge base) that produce future corporate financial flows from mobile internet advertising method. Hence, marketing assets include customer value, such as using dynamic pricing to manage demand, supporting sales through online information sites, shipping directly to reduce need for inventory possession, shifting in store sales to online sales, eliminating clients with prior post sales problems from promotion lists; brand equity, such as additional revenue through brand premiums, using customer relationship to speed adoption of next generation products target marketing to loyal clients during predicted slow periods, reducing customer turnover and support costs, shifting responsibility and risk for inventory management to major suppliers, pool inventories with suppliers and clients to reduce warehouse space across the supply chain, using trust in brand to reduce unwarranted lawsuits, knowledge base, such as developing mass customization capability, reducing time to market through online concept trials, time promotions to smooth demand, eliminating product features that are not valuable to clients. Watching production timing to demand, direct in store sales to products that generate high contribution margin per square foot of fixed space and anticipating and respond to stakeholder concerns. Finally, customer value and brand equity and knowledge base shall transfer to financial flows aim, such as increased revenue, accelerated cash flow, reduced revenue volatility, lower cost, lower working capital requirement, lower fixed capital requirement and reduced risk


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Product Details
  • ISBN-13: 9798717821780
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 114
  • Series Title: Strategy
  • Weight: 331 gr
  • ISBN-10: 8717821789
  • Publisher Date: 06 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 203 mm


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