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Organisationskultur als strategische Ressource?

Organisationskultur als strategische Ressource?

          
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About the Book

Inhaltsangabe: Zusammenfassung: Das Stichwort Organisationskultur spielt bei Managementfragen spätestens seit den späten 70er Jahren eine zunehmend wichtige Rolle. Speziell vor dem Hintergrund der Globalisierung werden Manager und Human Resources multinationaler, wie nationaler Unternehmen vor neue Herausforderungen in diesem Bereich gestellt und das Phänomen Organisationskultur erhält so neue Relevanz. Die Integration neuer Mitarbeiter und das Entstehen eines Miteinanders, gerade in international agierenden Firmen, spielt eine wichtige Rolle. Diese Arbeit untersucht, ob und unter welchen Umständen eine starke Organisationskultur in vielerlei Hinsicht für Unternehmen einen Wettbewerbsvorteil in Form eines Profitpotentials bieten kann. Nach der Klärung der zentralen Begriffe und einer Einführung in die Theorie des Resource Based View wird anhand einer Literaturanalyse untersucht, ob und wie Unternehmenskultur für Firmen lukrativen Nutzen erzeugen kann. Hierbei wird das Organisationskulturmodell nach SCHEIN auf den einzelnen Ebenen der Artefakte, der bekundeten Werte und der Grundprämissen anhand des Resource Based View auf ein Profitpotential hin untersucht. Dabei stellt sich heraus, dass Organisationskultur sehr wohl, jedoch auf den drei Ebenen unterschiedlich stark, Profitpotentiale aufweist. Die größte Bedeutung kommt dabei den Grundprämissen zu. Im Anschluss an die Analyse werden resultierende Implikationen für Wissenschaft und Management ebenso aufgezeigt, wie Problemkreise der Arbeit und abschließend weiteres Forschungspotential in der Organisationskulturforschung. Gang der Untersuchung: Diese Arbeit soll anhand einiger aus der Literatur bekannter Modelle für Organisationskultur und durch Anwendungshinweise für die Theorie des Resource Based View klären, ob sich belegen lässt, dass ein Unternehmen seine entwickelte OK tatsächlich als strategische Ressource einsetzen kann. OK könnte dann in Verbindung mit einer sorgfältig gewählten Strategie gegenüber der K


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Product Details
  • ISBN-13: 9783838697970
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3838697979
  • Publisher Date: 31 Aug 2006
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Weight: 77 gr


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