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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge

Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge

          
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About the Book

Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.


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Product Details
  • ISBN-13: 9783346746061
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 164
  • Spine Width: 10 mm
  • Weight: 222 gr
  • ISBN-10: 3346746062
  • Publisher Date: 07 Oct 2022
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge
  • Width: 148 mm


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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement at the example of the precommitment nudge
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