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Optimierung der Kundenbindung durch Verbesserung des Serviceangebotes am Beispiel der Autokaufhaus Suhl GmbH

Optimierung der Kundenbindung durch Verbesserung des Serviceangebotes am Beispiel der Autokaufhaus Suhl GmbH

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, Universität Erfurt, Sprache: Deutsch, Abstract: An der Börse ist das Comeback der Automobilindustrie "seit geraumer Zeit zu beobachten: Die deutschen Autokonzerne und deren Vertragshändler für den Absatz neuer, aber auch gebrauchter Automobile können die Nachfrage kaum bewältigen." Die für Januar bis Mai 2010 veröffentlichen Verkaufszahlen belegen diesen stetigen Anstieg für die führenden deutschen Konzerne im Vergleich zum Vorjahr. So stieg zum Beispiel der Absatz von Daimler um 15,8%, der Audi AG sogar um 21,7%. Um neben dem Verkauf der Automobile nach Amerika und Asien auch die deutschen Wachstumsraten zu sichern, bedarf es besonders bei den einheimischen Vertragshändlern und freien Partnern eines kontinuierlichen Verbesserungsprozesses (KVP), um so konkurrenzfähig zu bleiben. "Deutschland wird oft nachgesagt, eine Servicewüste zu sein. Doch kaum ein Aspekt der Marktforschung ist so bedeutsam wie die Messung der Kundenzufriedenheit." Aus den ökonomischen Ansätzen zu Kundenorientierung können mehrere Dimensionen abgeleitet werden. Dem Druck der Vielzahl von Konkurrenten wirkungsvoll zu begegnen, bedeutet somit - die Befriedigung von Kundenbedürfnissen in kürzerer Zeit, - das Erfüllen von Kundenwünschen in einer höheren Qualität, - das Erfüllen von Kundenanforderungen in einer umfassenden Art und Weise. Sowohl an der ständigen Weiterentwicklung von möglichen Verkaufsstrategien und -abläufen sowie Verantwortlichkeiten innerhalb der Unternehmen als auch am Service für die Kunden wird kontinuierlich gearbeitet. Neben der Preisattraktivität für Kunden und Unternehmen sind ebenso Service und Betreuung stetig weiter zu entwickeln und zu sichern, um so eine gleichmäßig standardisierte Qualität der Kundenbetreuung zu gewährleisten. [...]


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Product Details
  • ISBN-13: 9783656602842
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656602840
  • Publisher Date: 04 Mar 2014
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Weight: 77 gr


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