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Optimierung Der Wirtschaftlichkeit Regionaler Und Lokaler Fernsehsender: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)

Optimierung Der Wirtschaftlichkeit Regionaler Und Lokaler Fernsehsender: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)

          
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About the Book

Starkes Zuschauerinteresse - Schwache Werbeeinnahmen, so konnte man das grundlegende Problem der uber 200 Regional- und Lokal-TV-Sender in Deutschland beschreiben. Viele Sender operieren trotz vieler Betriebsjahre weiterhin unterhalb der Gewinnschwelle bzw. produzieren hohe Verluste.Die Landeszentrale fur private Rundfunkveranstalter Rheinland-Pfalz (LPR) hat darum im letzen Jahr die Berliner Medienberatung Goldmedia GmbH damit beauftragt, im Rahmen einer Studie Moglichkeiten zur Verbesserung der okonomischen Situation der Regional- und Lokal-TV-Sender in Deutschland und insbesondere in Rheinland-Pfalz aufzuzeigen. Dafur wurden zum einen die Ursachen fur die geringe Wirtschaftlichkeit vieler lokaler Fernsehveranstalter analysiert und darauf aufbauend Vorschlage entwickelt, wie durch Kosteneinsparungen, bessere Ausschopfung der genutzten Umsatzquellen und verschiedenen Kooperationen die bestehenden Strukturen optimiert werden konnen. Daruber hinaus wird dargestellt, wie sich neue Erlosquellen gewinnbringend in das bestehende Geschaftsmodell integrieren lassen.


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Product Details
  • ISBN-13: 9783832909369
  • Publisher: Nomos Verlagsgesellschaft
  • Binding: Paperback
  • No of Pages: 449
  • Series Title: Schriftenreihe Der Landeszentrale Fur Medien Und Kommunikati
  • Weight: 700 gr
  • ISBN-10: 3832909362
  • Publisher Date: 20 Oct 2004
  • Language: German
  • Returnable: N
  • Sub Title: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)


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Optimierung Der Wirtschaftlichkeit Regionaler Und Lokaler Fernsehsender: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)
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Optimierung Der Wirtschaftlichkeit Regionaler Und Lokaler Fernsehsender: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)
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Optimierung Der Wirtschaftlichkeit Regionaler Und Lokaler Fernsehsender: Eine Studie Im Auftrag Der Landeszentrale Fur Private Rundfunkveranstalter Rheinland-Pfalz (Lpr)

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