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optimale Kaufstrategie von Porsche bei der möglichen VW-Übernahme

optimale Kaufstrategie von Porsche bei der möglichen VW-Übernahme

          
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About the Book

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Controlling, Note: 1,7, Universität Hohenheim, Sprache: Deutsch, Abstract: Der Österreicher Ferdinand Porsche bekam den Entwicklungsauftrag zum Bau eines Prototyps des ersten Volksautos.1) Am 28. Mai 1937 wurde die "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" gegründet. Ihr erstes und einziges Produkt sollte das von Porsche entwickelte Fahrzeug, der spätere "VW-Käfer", werden.2) Ab 1938 wurde Ferdinand Porsche Hauptgeschäftsführer und Mitglied des Aufsichtsrats der neu gegründeten "Volkswagenwerk GmbH", die den "VW-Käfer" produzieren sollte.3) Nach Ende des Zweiten Weltkrieges ging die Zuständigkeit für das Volkswagenwerk auf die britische Militärregierung über. 1946 wurde schließlich der erste Käfer produziert, obwohl in den ersten Nachkriegsjahren die Zukunft des Werkes sowie des "Käfers" ungewiss war. Danach erhielt die Unternehmung und seine Produkte offiziell die Bezeichnung "Volkswagen" (VW).4) Die ersten Porsche-Sportwagen vom Typ 356 (1948) verwendeten viele VW-Komponenten. Fortan gab es viele gemeinsame Engagements wie den VW Porsche 914 (1969) und den Porsche 924 (1976), der ursprünglich von Porsche für Volkswagen entwickelt wurde und später unter dem Namen Porsche verkauft wurde. Später produzierte Porsche den Audi RS2 (1990) im Lohnauftrag für die Volkswagen-Tochter.5) Die heutigen Geländewagen Porsche Cayenne und VW Touareg basieren auf derselben Produktionsplattform und bestehen teilweise aus denselben Teilen.6) Nicht nur gemeinsame Projekte wurden realisiert, es gab und gibt personelle Verflechtungen. Von 1993 bis 2002 war Ferdinand Piëch, Ferdinand Porsches Enkel und Hauptaktionär der Porsche AG, Vorstandsvorsitzender bei VW. Heute ist er Aufsichtsratsvorsitzender des VW-Konzerns und Aufsichtsratsmitglied bei Porsche.1) Bei gemeinsamen Wurzeln und einer intensiven Zusammenarbeit über die Zeit hinweg wundert es gänzlich, dass die Unternehmungen unabhängig von einander geführt wurden.


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Product Details
  • ISBN-13: 9783640127139
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3640127137
  • Publisher Date: 12 Aug 2008
  • Height: 210 mm
  • No of Pages: 160
  • Series Title: German
  • Weight: 217 gr


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