About the Book

Features

• NEW - Focus on Creating Customer Value and Satisfaction in the Internet Age—This theme runs throughout the text and begins in Chapter 1 (Pg 24) with Marketing Challenges in the New “Connected” Millennium.
• NEW - Chapter 3: Marketing in the Internet Age—While Internet coverage begins in Chapter 1, this brand new chapter explores the impact that the Internet and new technologies are having on marketing and consumers.
• NEW - FREE Mastering Marketing CD-ROM with this textbook—In addition, a Mastering Marketing exercise appears at the end of each chapter, linking students to this self-paced, interactive software. The CD-ROM presents 12 key marketing concepts using a running video case and supporting interactive exercises.
• NEW - Chapter-opening vignettes and “Marketing at Work” exhibits—These appear in every chapter and are extremely current. 92% of the source material references 2001 articles.
• NEW - Important new thinking and expanded coverage on a wide variety of topics—e.g., CRM, relationship marketing; connecting technologies; the company value chain; value-delivery networks; global marketing, and much more.
• Student Friendly Pedagogy—The “Road to Marketing” approach is unique to this text and runs throughout as a helpful learning aid. Highly praised by instructors and students, pedagogical tools in each chapter include: “Road Map: Previewing the Concepts,” “Speed Bump: Linking the Concepts,” “Rest Stop: Reviewing the Concepts,” “Navigating the Key Terms,” “Travel Log,” “Traveling the Internet,” and “MAP—Marketing Applications.”

About the Authors
Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. But Professor Armstrong's first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler's undergraduate program. His administrative posts include Chair of the Marketing Faculty, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and others. He works closely with business student groups and has received several campus-wide and Business School teaching awards. He is the only repeat recipient of school's highly regarded Award for Excellence in Undergraduate Teaching, which he has received three times. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.LT., both in economics. Dr. Kotler is author of Marketing Management: Analysis, Planning, Implementation, and Control (Prentice Hall), now in its eleventh edition and the world's most widely used marketing textbook in graduate schools of business. He has authored seventeen other successful books and has written over 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Dr. Kotler's numerous major honors include the Paul D. Converse Award given by the American Marketing Association to honor "outstanding contributions to science in marketing" and the Stuart Henderson Britt Award as Marketer of the Year. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. He has also received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing. In 1995, he received the Marketing Educator of the Year Award from Sales and Marketing Executives International. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences (TIMS) and a director of the American Marketing Association. He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, and the University of Economics and Business Administration in Vienna. He has consulted with many major U.S. and foreign companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing companies about global marketing opportunities.Features
With coverage not found in other titles and endorsed by the architects of ASP.NET, this book is essential for any serious ASP.NET developer.

• Provides practical information on how to use ASP.NET, backed up by a solid understanding of how and why it works the way it does.
• Based on the author's extensive experience teaching ASP.NET to professional developers.
• Covers the upcoming release of ASP.NET, and is part of the authoritative Microsoft .NET Development Series.

Features

• Updated coverage of current events such as the September 11th tragedy and its effect on insurance, the Economic Growth and Tax Relief Reconciliation Act of 2001, and the President's Commission on Social Security.
• Coverage of advanced topics in risk management, including enterprise risk management, loss forecasting, financial analysis in decision making, and the application of new technology to risk management programs.
• “Internet Resources” boxes with numerous Web site references in each chapter, recognizing the importance of the Internet as a learning tool and source of consumer information.
• New “Insight” boxes providing up-to-date real-world applications that illustrate key chapter concepts.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• NEW—An additional chapter on leadership—Covers contemporary aspects of leadership, such as framing issues, mentoring, self-leadership, on-line leadership, and the GLOBE study on cross-cultural leadership.
• NEW—Skill-Building Modules covering these topics—Active Listening; Creative Problem Solving; Reading Emotions; Setting Goals; Designing Motivating Jobs; Selection Interviewing; Creating Effective Teams; Developing Trust; Choosing a Leadership Style; Negotiating; Becoming Politically Adept; Delegating Authority; Effective Disciplining; Reading an Organization's Culture; Changing Attitudes; and Managing Resistance to Change. The skills modules are coordinated with text content and the Self-Assessment CD-ROM included in the text.
• NEW—Coverage of contemporary OB issues—e.g., customer service, work/life balance, multiple intelligences, evolutionary psychology and hardwired behavior, GLOBE measures of national cultural attributes, motivation as flow, Thomas' intrinsic motivation model, deviant workplace behavior, silence as communication, employee response to organizational politics, mass customization, Feng Shui and workplace design, spirituality in organizations, knowledge management.
• NEW—Latest issues—Implications of 9/11 and the collapse of Enron and Arthur Andersen on OB.
• NEW—Updated research base—e.g., in terms of the links among employee attitudes and behavior, customer satisfaction, and organizational performance.
• NEW—Reorganized/rewritten chapter on communication—Ch. 10.
• A three-level model of analysis—Begins with individual behavior, moves on to group behavior, and concludes with the organization system.
• Integration of globalization, work-force diversity, and ethics—Interwoven throughout into the context of relevant issues.

Features

• Detailed description of the procedure adopted by examination bodies such as the UPSC, MBA, SSC, Banking services, Railway recruitments etc
• All aspects of personality development discussed in detail
• Nine model interviews
• How to write a Resume right
• Intricacies of Group Discussion discussed at length

Features
A thoroughly revised, updated, and improved edition of one of the best Java tutorial for non-programmers.

• Updated to cover version 1.4 of the Java 2 Standard Edition SDK.
• Teaches Java as a first programming language--short, simple one-hour chapters are ideal for the beginner with no previous programming experience.
• Readers love the book--they say it's very clear, well-written, and interesting to read--and they appreciate the author's unique sense of humor.

Features
A thoroughly, revised, updated, and improved edition of one of the world's leading Java tutorials.

• Special expanded reference edition of one of the world's leading Java tutorials updated to cover version 1.4 of the Java 2 Standard Edition SDK.
• Rewritten to expand the book's coverage of core Java programming topics and techniques, including 7 bonus chapters.
• CD includes the official Java compiler, as well as source code and third-party Java tools and utilities.

About the Authors
Rogers Cadenhead is a writer, computer programmers, and Web developer who has written nine books on Internet-related topics. He maintains the Cruel Site of the Day and several other popular Internet sites. Laura Lemay is one of the world's most popular authors on Web development topics. Her books have sold over two million copies worldwide. Known for her ability to clearly explain even the most difficult technical topics, she complements her discussions with interesting yet practical examples.Features

• Each book in the series is divided under eight themes — People, Sports, Language-Literature-History, Travel, Science, India, Nature and Mixed Bag to provide an all-round coverage.
• Quiz pages have Off the Beaten Track, a fact tidbit that provides additional interesting information.
• Quizzes in different forms — Q/A, MCQs, fill in the blanks, world grids, etc. — provide variety and hold the attention of the students.
• Colourful images and the eye-catching presentation make the books visually appealing.
• Revision pages at the end of each book enable recapitulation.
• Help boxes allow students to attempt the quizzes on their own and at the same time act as easy reference for the teacher.

Features

• NEW—reorganizes coverage of DFT and FFT algorithm for greater clarity—now introduces the DFT and describes its efficient computation immediately following the treatment of Fourier analysis.
• describes the operations and techniques involved in the analog-to-digital conversion of analog signals.
• studies the characterization and analysis of linear time-invariant discrete-time systems and discrete- time signals in the time domain.
• considers both the bilateral and the unilateral z-transform, and describes methods for determining the inverse z-transform.
• analyzes signals and systems in the frequency domain, and presents Fourier series and Fourier transform in both continuous-time and discrete-time signals.
• treats the realization of IIR and FIR systems, including direct-form, cascade, parallel, lattice and lattice-ladder realizations.
• looks at the basics of sampling rate conversion and presents systems for implementing multirate conversion.
• offers a detailed examination of power spectrum estimation, with discussions on nonparametric and model-based methods, as well as eigen-decomposition- based methods, including MUSIC and ESPRIT.
• includes many examples throughout the book and approximatley 500 homework problems.

Features

• Uses worked-out numerical examples to illustrate principles that apply to the entire mechanical design field.
• Provides most mathematical derivations, and uses simple, unified notation throughout.
• Emphasizes cases where loads continually fluctuate and may present stress concentrations.
• Reviews fundamental mechanics essentials.
• NEW—Many examples and applications now include the use of spreadsheet calculations to facilitate the computational process.
• NEW—A new chapter on form synthesis has been included at the end of the text to give some useful tools to improve the practitioner's design capabilities.
• NEW—Dual system units (U.S. customary and S.I.) are used to allow the design engineer to be as versatile as possible in calculations. Conversion templates allow changes to be made quickly and accurately from one system to the other.
• NEW—Material has been updated throughout to simplify and update design methods and make them more understandable and easier to use.
• NEW—Material has been added where appropriate to keep the information current.

Features

• NEW—Updated research, examples, and topic coverage throughout—e.g., work-life balance; group demography; team-effectiveness model; flextime and telecommuting; and e-organizations.
• Balanced topic coverage—Includes not only traditional topics such as personality, motivation, and leadership; but also cutting-edge issues such as emotions, trust, work-life balance, workplace spirituality, and knowledge management.
• Integration of globalization, diversity, and ethics—Interweaves these discussions throughout the text rather than presenting them in stand-alone chapters.
• Discussion of values.
• Coverage of emotions.
• Information on employee recognition programs—Considers the nature of employee recognition programs; linking recognition programs and reinforcement theory; employee recognition programs in practice.

Features

• NEW—New chapter on Management's Digital Dimension - Provides students with timely information on how managers should integrate traditional planning, organizing, influencing, and controlling activities with new digital dimensioning activities.
• NEW—Students are exposed to what management is and to how digital tools should be integrated within the management process.
• NEW—Skills video at the end of appropriate chapters with “And You” experiential exercises.
• NEW—New chapter-ending cases have been added - Provides students with interesting scenarios and focus on companies like IBM, Wal-Mart, American Airlines, and Proctor & Gamble.
• NEW—Management Skills Modules appear at the end of each chapter - Heightens students' understanding of management concepts as well as how to apply those concepts in various management situations.
• The hallmark of Modern Management, new and updated Introductory cases with Back to the Case and Introductory Case Wrap-Up sections.
• NEW—Free “Mastering Management CD-ROM” —Now included in the back of every copy.

Features

• NEW - Emphasis on managing customer relationships . This timely concept is introduced as the text's framework in Chapter One. Customer equity is also defined and introduced.
• NEW - The text is centered around 4 modern marketing themes—1. Building and managing profitable customer relationships. 2. Building strong brands and brand equity. 3. Harnessing marketing technology in the new digital age. 4. Socially responsible marketing around the globe.
• NEW - Revised and updated Real Marketing vignettes and exhibits—Over 95 percent cite 2002 research or articles. Designed to bring modern concepts to life, new features companies include MTV, Google, AT+T (mLife), AFLAC, Disney, UPS, Amazon.com, and many more.
• NEW - Ch. 3, “Marketing in the Digital Age” addresses the impact of technology on marketing strategy - Explores major e-marketing developmenets in B2C, B2B, C2C, and C2B domains; strategies and tactics for setting up a successful e-commerce presence.
• NEW - Expanded brand building and brand equity coverage—Ch. 9, "Product, Services, and Branding Strategies" includes a new section on brand building. Ch. 8, "Segmentation, Targeting, and Positioning" presents a new discussion on developing brand-positioning statements.
• Integrated—Global and social responsibility coverage International and ethics in marketing examples appear throughout the text, then Chapters 19 and 20 cover both topics in greater depth.

Features

• NEW - Emphasis on the strategic role of HR throughout—Includes chapter-beginning Strategic Overview features shows real firms (large, well-known companies and small to medium size operations) facing strategic challenges, suggests HR's possible role, and then shows what the firm actually did.
• NEW - HR. NET features—i.e., Using the Internet to Boost Diversity; Recruiting Online; GE's Technology-Based Training; Telecommuting; and Managing 401K Plans Online.
• NEW - A running case throughout the text — LearninMotion.com appears at the end of each chapter.
• NEW - THE NEW WORKPLACE features—Familiarizes students with issues in diversity and global HR management, and supplies them with examples and tips for managing diversity.
• NEW - Revised and expanded chapter on international HR practices - Provides in-depth coverage of the international aspects of HR selection, training, compensation management, inter-country differences in personnel laws and requirements, and more.
• NEW - Strengthened and revised chapter-end cases and exercises—Includes discussion questions; individual and group activities; experiential exercises; and two types of cases.

Features

• NEW - Use of MathCad for optimization - Shows students how to use MathCad for optimizing the operating performance of hydraulic systems.
• NEW - Practical methods for controlling the speed of hydraulic cylinders and motors using flow control valves.
• NEW - A clearer explanation of the performance of pumps and hydraulic motors.
• NEW - Lists of key equations—Added to the end of each chapter.
• NEW - Updated examples problems and chapter-end exercises.
• NEW - Earlier coverage of hydraulic systems.
• NEW - Later coverage of maintenance-related properties of hydraulic fluids.
• Clear presentation of both theory and applications.
• Extensively illustrated—With industry-provided cutaway drawings and illustrations of fluid power components and systems.
• MathCad—Explains how to use computer software for analyzing hydraulic systems.
• Balanced presentation of theory—Appropriate for both 2- and 4-year programs.

Features

• Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
• Includes sample practice exercises for each subject area and a full-fledged question bank for practice.
• Up-to-date national and international Current Affairs section.

Features

• NEW - Increased coverage of strategy implementation issues.
• NEW - A new Cohesion Case (American Airlines - 2002)—Appears exclusively in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter.
• NEW - Expanded strategic management model—A simple, integrative strategic-management model appears in all chapters and on the inside front cover of the text. The model now includes vision as an important concept.
• NEW - 8 new cases appearing exclusively in this text—U.S. Airways, Best Buy, First State Bank of Roans Prairie, Royal Caribbean, Winn-Dixie, Strictly Roots Natural Hair Salon, Hewlett-Packard, and Coors.
• NEW - Extensive integration of global issues and concerns—Now in every chapter, rather than isolated in a single chapter.
• NEW - Systematic Analytic Approach (Ch. 6) covers TOWS, BLG, IE, GRAND, SPACE, and QSPM.
• Skills-oriented approach with 41 Experiential Exercises in all.

Features

• Market-leading, lucid, accessible presentation of the complexities of international finance.
• Managerial emphasis in an international context, to help train tomorrow's business leaders, who will operate in an increasingly global financial environment.
• Exceptional currency of coverage to keep students abreast of contemporary issues and events, an imperative for business and financial literacy.
• A new chapter on the political risk challenges faced by multinational enterprises across three corridors of exposure: firm-specific risk, country-specific risk, and global-specific risk.
• A balance of payments chapter that extends the material to recent crises in countries such as Argentina, and looks at the implications for MNEs.
• Increased coverage of the complexities of financial management issues in emerging markets.
• Expansion of the popular Mini-Case feature to include such companies and organizations as Toyota Europe, Bang & Olufsen, Benecol, and Romanian Telecom.
• New, detailed Decision cases on Stanley Works, Beijing International Club, Gucci, and LVMH.
• Over 300 new end-of-chapter problems.
• An early focus on corporate governance issues, with discussion of corporate governance failures, such as Enron and WorldCom, and subsequent regulatory initiatives.

About the Authors
David Eiteman received his business and economics degrees from the University of Michigan, Ann Arbor, and the University of California, Berkeley, before graduating from Northwestern with a Ph.D. in finance. Eiteman was previously president of the International Trade and Finance Association, the Society for Economics and Management in China, and the Western Finance Association.He has authored and co-authored four books and a significant number of articles, which have appeared in 29 publications, including International Trade Journal, Journal of World Business, Business Horizons, Management International, and others. Arthur Stonehill is professor of finance and international business Emeritus at Oregon State University, where he taught for 24 years. Previously, he held appointments at leading universities in America and Europe. He also served as president of the Academy of International Business, as well as director of the Financial Management Association. Stonehill has authored or co-authored nine books and numerous articles, which have appeared in Financial Management, Journal of International Business Studies, International Business Review, and other influential publications. Michael Moffett graduated with a Ph.D. in economics from the University of Colorado - Boulder, and went on to a number of teaching or research appointments in several renowned institutions in America and Europe. Moffett’s research work has been featured in 15 prominent publications, and he has also authored or co-authored eight books. Together with Arthur Stonehill and David Eiteman, he has written one of today’s most widely used textbooks in finance— Multinational Business Finance, Ninth Edition.Moffett is currently professor of finance at Thunderbird, the American Graduate School of International Management.Features

• The market-leading text for both a first and follow-on database course.
• Famous for its clear and complete writing style.
• Renowned for its combinational theory, examples, and exercises which provide the foundational knowledge on topics.
• Covers advanced modeling in the areas of active, temporal, and spatial databases.
• Provides coverage of issues on physical database design and tuning.
• Discusses current database application areas of GIS, genome, and digital libraries.
• Presents a clear and complete discussion of the relational approach, including modeling, design, algebra and calculus, and query languages.
• Now covers both the traditional ER model and UML when discussing data modeling.
• Includes updated material on SQL, including a new chapter, which discusses topics from SQL programming including SQLJ, JDBC, and ODBC.
• Applies ideas from the book to a fully developed case study that uses a step-by-step database design and implementation for a bookstore application.
• Offers updated coverage of security and database tuning.
• Features a new chapter on the relationship of XML and Internet databases keeps students on the edge of database technology.
• Includes a new chapter on data mining.

Features
Easily build content-rich, dynamic Web applications with ASP.NET.

• CD contains Web Matrix, an easy to use development tool for building ASP applications -- great for ASP.NET newcomers.
• This book is perfect for those who are familiar with HTML and are looking for a way to build rich Web applications without having to write lots of code.
• Best-selling author Scott Mitchell teaches readers ASP.NET with tons of practical, stand-alone examples.

Features
Revision of Sams highest unit netting Visual Basic .NET book!

• Part of the best-selling Teach Yourself in 24 Hours series, this book reaches blue-collar coders on the verge of jumping to .NET programming.
• Completely updated for MS's "Everett" release, this book is 100% .NET - no messy legacy/beta code to muddle through.
• The author, James Foxall, has readers writing Visual Basic .NET applications within the first 50 pages of the book.

Features

• Based on the recent trends in general knowledge questions set by UPSC, SSC, Bank and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
• Includes ample practice exercises for each subject area – a full-fledged question bank for practice.
• National and international Current Affairs section to update you.

Features

• NEW - Chapter on the “New Economy” business models—Chapter 12.
• NEW - Expanded, rewritten discussion of strategy in Chapter 10—Given the increasing consolidation in many industries over the past decade, business behavior and managerial decision making in oligopoly markets have become more relevant and important than ever. Chapter 10 also includes expanded coverage of game theory.
• NEW - Regrouped discussion of pricing and competition in the four basic market types—Treats perfect competition, monopolistic competition, and monopoly in one chapter, and oligopoly in another.
• NEW - More than 50% new International Applications—Integrated throughout the text to provide global application of the theory.
• NEW - Added appendix on asymmetric information, subject of the 2001 Nobel Prize in economic study.
• Each chapter starts and concludes with a running case study of a hypothetical company called “Global Foods”—Presents students with a specific scenario highlighting a challenge and implications for the firm's competitive position in the multinational food and beverage industry.
• Unique final chapter on the application of economic analysis—Analyzes the semiconductor industry and the competitive challenges of a company within that industry.
• Numerous, current business examples from the popular press—(e.g., Business Week, the Wall Street Journal) integrated throughout the text.
• Excel-based study aid—Intended to supplement and reinforce the concepts in the text. The modules (about 24 in all) contain an objective, an example with solution, and graphs.

Features

• Purchase of text also includes Principles of Managerial Finance CD-ROM student software for Windows, which contains the following tutorials: Principles of Managerial Finance Tutor, Principles of Managerial Finance Problem-Solver, and Principles of Managerial Finance Excel Spreadsheet Templates.
• A well-respected, comprehensive, and effective learning system.
• New chapter-opening vignettes describe a real company experience related to the aspect of managerial finance covered in the chapter.
• Each chapter contains two “In Practice” boxes connecting financial concepts with real-world experience, now with ethical and technology focuses.
• New spreadsheet strategies incorporated into each chapter.
• New “Focus on Value” element reinforces the link between the financial manager's actions and share value.
• New “Across the Disciplines” element opens every chapter with a discussion of the intersection of the finance topics covered in the chapter with the concerns of the other major business disciplines.
• Streamlined presentation features 18 chapters rather than 20.
• Early coverage of financial planning.
• New “Focus on Ethics” boxes help students appreciate important ethical issues in finance.
• New “Focus on E-Finance” boxes describe how companies are using new technologies in their application of finance principles.

Features

• Explores urgent environmental problems such as the depletion of the ozone layer, greenhouse effect, groundwater flow and contamination, and indoor air quality.
• Includes several important pedagogical aids.
• Includes a new chapter covering Solid Waste Management and Resource Recovery (Chapter 9). This chapter focuses on pollution prevention and product stewardship.
• Risk Assessment has been greatly expanded and moved earlier in the book (chapter 4), reflecting the importance of this topic in Environmental Engineering and policy-making.
• Provides a completely revised chapter on Global Atmospheric Change corresponding with the perspectives, terminology, and approaches that have become the standard according to the Intergovernmental Panel on Climate Change (IPCC) Scientific Assessments. (Chapter 8)
• Presents expanded coverage of water resources and Groundwater remediation, including challenges posed by subsurface contamination of nonaqueous-phase liquids.
• Summarizes the National Resource Council's assessment of the ability of conventional pump-and-treat remediation technologies to restore aquifer quality. (Chapter 5)
• Covers the treatment of hazardous wastes and descriptions of the key pieces of environmental legislation that regulate hazardous substances. (Chapter 6)
• Updates coverage of mobile source controls in the chapter on air pollution (Chapter 7) to include descriptions of reformulated gasoline and other alternative fuels as well as new material on two-stroke engines and hybrid electric vehicles.
• Includes unique coverage of indoor air quality.
• All topics have been given a more careful, thorough treatment in order to bring them up-to-date and increase the depth and breadth of the information presented.
Features

• Up-to-date, comprehensive and “all purpose” in approach.
• Includes a set of multiple-choice questions at the end of each section to test your understanding.
• Based on current trends in various examinations.
• Up-to-date national and international current affairs.
Features

• NEW - Detailed coverage of floating-point processing and the single instruction multiple data (SIMD) processing capability of the advanced Pentium processor.
• NEW - Basic topics—Includes added material on number systems, logic functions and operations, conversion between number systems, and addition/subtraction of binary numbers.
• NEW - Advanced material—Includes floating Point Architecture and Instructions, Multimedia (MMX) Architecture and Instructions, and the hardware and software architecture of the Pentium 3 and Pentium 4 processors.
• NEW - Systems approach—Provides extensive coverage of the microprocessor, microcomputer architecture, assembly language programming, and hardware interfacing techniques.
• Intel and Pentium®—Covers the Intel architecture microprocessor families: 8088, 8086, 80286, 80386, 80486, and the latest Pentium® processors.
• Debugging—Illustrates commands of the DEBUG program and how to assemble, disassemble, load, save, execute, and debug programs on the IBM compatible PC.
• Inside the instruction set—Introduces the contents of the 8088's instruction set.
• Practical implementation techniques—Covers the use of latches, transceivers, buffers, and programmable logic devices in the memory and I/O interfaces of the microcomputer system.
• Practical applications—Demonstrates applications such as moving and searching a block of data, initializing a block of memory, generating a time delay, producing an output pulse, polling a switch, sending characters to a parallel printer, sending characters through a serial communication interface, and servicing an interrupt.
• Practical circuits—Includes circuits for implementing memory, I/O, and interrupt interfaces.
• Software development tools— Illustrates the use of Microsoft's 80X86 macroassembler and other PC-based software tools to create a source program, assemble a program, and link assembly language modules into a program.
• Memory coverage—Offers extensive coverage of EPROM, RAM, and FLASH memory ICs and their use in the design of program storage, data storage, and cache memory subsystems.
• Control circuits—Includes material on LSI peripheral ICs, such as the 82C55A input/output interface, 82C54 interval timer, 82C37A DMA controller, 8250/16450 serial communication controller, and 8279 keyboard/display controller.
• Numerous examples—Includes more than 100 examples.
Features

• Recent developments in microeconomics such as game theory and information asymmetry are fully integrated into the text.
• Expanded treatment of uncertainty.
• Technical level of advanced section has been increased.
• Examples and exercises encourage the student to apply the analysis to real problems.
Features

• Concepts supported by about 400 solved programs and exercises.
• Step-by-step programming procedures.
• Real-time solved examples and problems.
• Programs explained with outputs.
• Multiple-choice questions at the end of each chapter enable the understanding of concepts.
Features
Assemble a killer supply chain with the knowledge, technology, and tools to succeed from supply chain expert David Taylor!
• Proven author and supply chain expert Taylor provides a high-level overview that shows how supply chain initiatives can contribute to overall business success.
• Understand and learn to solve the complex problems presented by supply chain management.
• Features numerous illustrations, sidebar summaries, and Exploration and Simulation tools and exercises.
Features
Learn how to manage large network systems cost effectively.
• Provides solutions for common network management problems such as scalability and increased technology mix.
• Explores the use of MPLS in network management, which is used to improve the overall quality of service.
• Covers the management of both enterprise and service provider networks.
Features
An authoritative, practical guide that helps programmers better understand the Linux kernel, and to write and develop kernel code.
• Authored by core Linux kernel developers.
• In-depth coverage of all the major subsystems and features of the new Linux 2.6 kernel.
• Targeted audience includes programmers interested in gaining relevant and timely information so they may further their kernel development skills.
Features
Revision of Sams highest rated C# book-now we're taking it Visual!
• Part of the best-selling TY in 24 Hours series, this book reaches blue-collar coders on the verge of jumping to .NET programming.
• Completely updated for MS's "Everett" release, this book is 100% .NET -no messy legacy/beta code to muddle through.
• Step-by-step instructions walk you through the most common visual C# .NET
• Question and answers, quizzes, and exercises at the end of each hour help you test your knowledge.
• Notes and tips point out shortcuts and solutions and help you steer clear to potential problems.
• The author, James Foxall, has readers writing Visual C# applications within the first 80 pages of the book.
Features
A well-written, carefully organized tutorial on how to create world-class Web pages with the leading Web authoring tool.
• Dreamweaver is the leading tool for professional Web developers and designers creating sophisticated Web sites.
• Author Betsy Bruce is an authorized Macromedia trainer who has taught Dreamweaver to thousands of beginning students.
• Updated edition of this book covers all the features and changes in the latest version of Dreamweaver MX.
Features
One of the most popular and best-selling Flash tutorials on the market – updated and revised to cover the latest version of Macromedia Flash.
• Readers love the book’s easy-to-read, well-organized style.
• Gives the beginner a thorough grounding in the basics of a complicated yet very important Web development technology.
• Phillip Kerman is a well-known trainer, writer, and developer with years of experience teaching Flash to beginners.
Features
One of the most accessible – yet detailed – step-by-step tutorials on the most recent version of the world’s leading image editing and manipulation tool.
• The book’s author has a loyal following, excellent rapport with readers, and the demonstrated ability to teach to most important features of a complicated product to the beginner.
• Includes a 16-page full-color insert of images from the book.
• New edition covers all the features and capabilities of the latest version of Adobe Photoshop.
Features
The book is noteworthy in the following aspects:
• Each chapter contains concise definitions and explanations of basic/fundamental principles and are further augmented with illustrative examples to enable the students learn and recall fast
• Completely worked out solutions to a large range of problems. The number of questions in each chapter kept sufficiently large to provide rigorous practice
• Problems categorised into various types and working rules to help the students in solving them provided
• Large number of problems that have been asked in the competitive examinations in the recent past included in the text
• Practice exercises covering all the topics in each chapter provided at the end for self assessment
• A SMART TABLE in the beginning to inform the student on the number of questions asked from various topics during 2001–04 in IIT(Screening test), AIEEE(CBSE), CEE(Delhi) and UPSEAT
• Nine Model Test Papers based on different competitive examinations provided at the end to facilitate students understand the pattern and the type of questions asked in different examinations
Features

• Each chapter is divided into a series of conceptual sections that is highlighted by a Quick Check Concept statement that summarizes the concept to be described, helping students focus on the main points of what they are studying and aiding in review.
• Revised Multi-level Problem Sets at the end of each chapter help develop students' ability to analyze data, make generalizations and predictions, and apply their understanding to new situations.
• Techniques are introduced in the context of their use, which assists students' understanding while underscoring the importance of each technique. A Guide to Techniques and Methods helps readers locate the descriptions of experimental techniques and findings that are included in every chapter.
• Boxed Essays — Further Insights, Contemporary Techniques, Historical Perspectives, Clinical Applications — give students insight into intriguing aspects of cell biology.
• Modern Design and Art Program. Over 200 newly rendered illustrations and 400 revised figures selected by the authors — including schematic cutaway drawings paired with electron micrographs of cells and numbered process diagrams — reinforce important topics discussed in the text.
• Most up-to-date coverage on important new topics! All chapters have been thoroughly updated to include new topics, recent advances, and important ethical issues including stem cells, DNA microarrays, apoptosis, genomics and proteomics, and gene therapy.
• The Cell Place Student CD-ROM and Web site, packaged free with every new copy of the text, features more than 30 animations, interactive tutorials, and quizzes to reinforce text explanations and illustrations and help visual learners understand key topics.
• Comprehensive Glossary at the end of the book allows students access to all key terms. The text glossary is also available on the FREE Cell Place Student CD-ROM and Web site.
Features

• McMurry and Fay present chemistry without burdening students with unnecessary distractions, all via a clear, consistent presentation.
• NEW - Updated throughout to reflect a comprehensive look at general chemistry and to further clarify the material for students—For example, the 4th edition includes coverage of zero-order reactions.
• NEW - More Worked Examples—Provide explicit, detailed solutions showing students how to formulate a strategy for solving the exercises along with step-by-step instructions for arriving at an answer.
• NEW - Revised Worked Example Format—Enhances student comprehension.
• NEW - Illustrated Two-Column Worked examples—Presents the mechanics of a problem and an explanation of those steps in a unique fashion. The concept is enhanced by the inclusion of a pertinent visual illustration, molecular model, or photograph.
• NEW - Worked Key Concept Problems—Literally show students how to solve conceptual problems and come up with the picture that a chemist sees.
• Visual Key Concept Summaries—Added after the narrative Summary at the end of each chapter.
• Understanding Key Concepts Problem Sets—Appear at the beginning of the end-of-chapter problem sets.
• NEW - More General and Multi-Concept Problems in the end-of-chapter problem sets.
• e-Media Problems—Based on the Student Tutorials and Activities on the standard and premium Companion Websites.
• NEW - Additional Molecular Art—Newly rendered ball-and-stick and space-filling models accompany structural formulas to make molecular geometry clear.
• NEW - Twice as many Macro-to-Micro Illustrations—Juxtaposes photos with illustrations to depict processes on the molecular level.
• NEW - Electrostatic potential maps—Provide a striking visual representation of calculated electron distribution in molecules.
Features

• Emphasis on frequency-domain design methods based on transfer function representation of systems
• Physical interpretation of all mathematical expressions and derivations
• Detailed chapter on State Variable Modelling highlighting the state-space based methods
• Chapter on Error Analysis
• Offers a computer-aided learning environment – 10 thoroughly tested MATLAB based problems with tested output
• Appendices on MATLAB Fundamentals, Laplace Transform and Fuzzy Logic
• Pedagogy includes numerical problems, review questions and objective-type questions.
Features
Prepare for the CCNP® 642-811 BCMSN exam with the only Cisco Systems® authorized self-study test preparation book!
• The revised edition of the all-time best-selling CCNP BCMSN book with new topical coverage.
• Redesigned format with modular, smaller chapters for easier concept comprehension.
• Prepare with the 200-plus question electronic testing engine on CD-ROM, complete with simulation-based questions like on real exams.
• Learn CCNP and CCDP Switching topics with proven learning tools.
Features

• Guides readers through concepts relating to client-side and server-side programming providing them with knowledge needed to program the Web quickly and correctly.
• Written with a consistent pedagogy, which leads readers in a methodical manner through the concepts, providing an overview of programming and software/hardware issues relating to the WWW.
• Takes a holistic approach to Web programming, covering JavaScript, Perl, CGI, Java Applets, and more.
• Includes an “Introduction to Java” Appendix for C++ programmers.
• Material on the newest W3 standards including Dom2 and XHTML.
• Additional information on server side tools with a new chapter devoted to PHP and added material on programs such at MySQL and Access.
• Companion Web site created as a reference component to the book, while still maintaining it for a one semester, introduction class size.
Features

• Fully updated to reflect the latest versions of PHP, MySQL, and Apache.
• Task-focused, step-by-step coverage of installation, configuration, and usage—Practical, one-step-at-a-time coverage of all the skills students need to build basic dynamic Web sites and applications.
• Easy introduction to the essentials of PHP scripting—Covers basic language elements and building blocks; flow control, functions, simple SQL commands, and more.
• Broad coverage of fundamental Web development techniques—Covers topics ranging from basic SQL queries to Apache virtual hosting and MySQL tuning.
• Several sample applications—Walks students step-by-step through building discussion forums, mailing list managers, online address books, shopping carts, and e-commerce storefronts.
• Exercises and review questions in every chapter—Includes exercises and review questions that can easily be tailored to the needs of specific courses and instructors.
• Extensive collection of tips and ideas—Offers practical Web development tips throughout.
• Complete learning Starter Kit on CD-ROM—Makes it easy for students to install a safe and foolproof learning environment for either Windows or Linux-based PCs.
Features

• Provides clear exposition of the basic principles of control system techniques using frequency and time-domain methods including robust control design and an introduction to digital control systems.
• Offers an integrated design and analysis approach to real-world engineering problems.
• Incorporates computer-aided design and analysis using MATLAB throughout the text and end-of-chapter examples and problems.
• Reinforces the development of problems-solving skills with five levels of end-of-chapter problems.
• Presents a Continuous Design Problem feature which gives students the opportunity to apply the tools and techniques presented in each chapter to a design example carried throughout the text.
• Introduces the PID controller earlier in the text to mirror its importance in industry.
  About the Authors
  Richard C. Dorf belongs to the University of California at Davis. Robert H. Bishop is at the University of Texas at Austin.Features
  
  • NEW - Brief sketches of mathematical history open each chapter.
  • NEW - Additional number theory—Provides more information on the properties of integers, including base n representations; and gives more contexts for isomorphism.
  • NEW - Cryptology theme—Begins in Chapter 1, and is then explored throughout the book, ending with Section 11.3, Public Key Cryptology.
  • NEW - Expanded coverage of coding—Covers all of its aspects, including efficiency, effectiveness, and security.
  • NEW - New exercises in each chapter—Includes approximately 25% more exercises than in the 4th edition.
  • NEW - Additional student projects—Included for weighted voting systems, Petri nets, and Catalan numbers.
  • NEW - Chapter review questions—Provided at the end of each chapter.
  • Concise, well-written text—Remains the briefest text on the market; devoid of excessive technical jargon and abstraction.
  • Development of mathematical thinking skills—Strengthens the text for use in a bridge course and lays foundation for mathematical thinking in upper-division courses.
  • No calculus—Assumes only a limited background in mathematics.
  • Organization of text around the concept of relation—Treats relations and digraphs as two aspects of the same basic mathematical idea.
  • Clear organization of topics—Minimizes the difficulties of being overwhelmed by too many definitions and theory abstraction by treating relations and digraphs as two aspects of the same fundamental idea, which is then used as the basis of virtually all the concepts introduced in the book.
  • Focus on topics used in computer science—Limits coverage of abstract algebra and gives applications for finite state machines, error detecting and correcting codes.
  Features
  
  • NEW - Java-based assemblers and simulators.
  • NEW - Updated with current information—i.e. Pentium 4 architecture, calculating performance/speedup, SRC control signals, superscalar design and implementation of SRC, multi-level caches, SDRAM and DDR RAM and SRC I/O ports.
  • NEW - Disk System reliability section added—Chapter 9.
  • NEW - Gigabit Ethernet section—Chapter 10—Including Modern Serial Buses and Wasted IP address space.
  • NEW - Assembler and Assembly appendix rewritten—Written with the SRC assembler to target RISC computers.
  • Roles of computer architect, assembly language programmer, and logic designer.
  • CISC and RISC relationship—Java-based RISC and CISC simulator, helps students understand CISC and RISC programming and design.
  • Advanced architectural design at the gate level—Includes a pipelined design and a superscalar design.
  • Simple and complex arithmetic and logic unit (ALU) algorithms and architectures.
  • I/O at the logic design level and I/O devices such as disk drives.
  • RS-232 data communications—Networking from simple RS-232 interfaces to Ethernet and the Internet.
  Features
  
  • NEW - Thoroughly updated to reflect the latest UNIX programming and networking techniques.
  • NEW - New chapters on Web programming and multicasting.
  • NEW - Completely revamped coverage of Remote Procedure Calls (RPC).
  • Extensive coverage of communication, concurrency, and multithreading—Covers Posix threads, synchronization, semaphores, POSIX IPC, connectin-oriented and connectionless communication, and more.
  • Extensive code examples and projects—Includes many realistic examples to illuminate current UNIX programming best practices.
  • Detailed projects—Walks students through several case study projects, including virtual timers, producer-consumer synchronization, Web redirection, Internet radio, and many others.
  Features
  
  • A strategic management model runs throughout the first 10 chapters as a unifying concept.
  • Corporate governance is examined in terms of the roles, responsibilities, and interactions of top management and the board of directors.
  • Social responsibilities and managerial ethics are examined in detail in terms of how they affect strategic decision making.
  • Equal emphasis is placed on environmental scanning of the societal environment as well as on the task environment.
  • Core and distinctive competencies are examined within the framework of the resource-based view of the firm.
  • Internal and external strategic factors are emphasized through the use of specially-designed EFAS, IFAS, and SFAS tables.
  • Two chapters deal with issues in strategy implementation.
  • A separate chapter on evaluation and control explains the importance of measurement and incentives to organizational performance.
  • The strategic audit, a way to operationalize the strategic decision-making process, provides a tested methodology in case analysis.
  • Suggestions for in-depth case analysis provide a complete listing of financial ratios, recommendations for oral and written analysis, and ideas for further research.
  • Projections for the 21st Century end each chapter by forecasting what the world will be like in 2010.
  • An experiential exercise focusing on the material covered in each chapter helps the reader to apply strategic concepts to an actual situation.
  • A list of key terms and the pages in which they are discussed enable the reader to keep track of important concepts as they are introduced in each chapter.
  • Timely, well-researched, and class-tested cases deal with interesting companies and industries.
  • NEW—five new cases-dealing with contemporary issues and industries.
  • NEW—eight updated cases.
  • NEW—internet research mini-cases.
  Features
  
  • NEW - Code Highlighting Style—This new style emphasizes key portions of the source-code listings in our text using a yellow background highlight.
  • NEW - The presentation of inheritance and polymorphism has been enhanced.
  • NEW - All flowcharts have been replaced with UML activity diagrams.
  • NEW - Class hierarchy diagrams have been replaced with UML class diagrams.
  • NEW - Coverage of JDBC, servlets, and JSP is now included.
  • NEW - Red text—Used to point out intentional errors and problematic areas in programs.
  • NEW - CD-ROM with every text—Includes Java™ Software Development Kit Standard Edition Version 1.4.1 for Windows and Linux (Intel x86), SunOne Studio 4, Community Edition for all platforms, Source code for all the book's examples, and Hyperlinks to valuable Java demos and Internet resources.
  • Signature Live-Code™ Approach—With hundreds of complete working programs and thousands of lines of code; hundreds of valuable programming tips; an extensive set of interesting exercises and substantial projects; and more.
  Features
  
  • Based on the current trends in general knowledge questions set by the UPSC, SSC, Banking Services and Railway Recruitment Boards, central and state recruitment bodies, and other competitive examinations.
  • Includes sample practice exercises for each subject area and a full-fledged question bank for practice.
  • Up-to-date national and international Current Affairs section.
  Features
  
  • Comprehensive coverage of Qt programming—The first book to provide systematic, insider-level coverage of programming with the latest and most sophisticated version of the Qt toolkit: Qt3.
  • Incremental, step-by-step coverage—Starts with “Hello Qt,” and incrementally moves on to more advanced topics such as custom widgets and drag-and-drop.
  • QT signals and slots mechanisms—Thoroughly explains Qts innovative “signals and slots” mechanism for inter-object communication.
  • Best practice “idiomatic” programming techniques—Provides real-world insight, not just a rehash or summary of the online documentation.
  • Extensive enterprise-oriented coverage—Covers Qt 3 database development, networking, XML, internationalization, and other advanced topics.
  • By insiders at Trolltech, creators of Qt—Authored by experts who actually develop and document Qt for Trolltech.
  • CD-ROM containing a complete Qt 3.x programming toolkit—CD-ROM contains Qt 3.2 non-commercial for Windows, Borland C++ 5.5 non-commercial edition, Borland C++ 6.0 trial edition, Qt 3.2 free editions for Unix/Linux and Mac OS X, MySQL/Embedded database, and all code examples from the book.
  Features
  
  • Hundreds of examples
  • Includes coverage of Oracle 10g
  • No Oracle PL/SQL experience necessary!
  • Real-life labs
  • Hundreds of questions and answers
  • Totally integrated with a FREE, state-of-the-art Oracle 10G learning Web site!
  • "Test Your Thinking" project solutions and detailed explanations
  • Additional self-review exercises with instant feedback and explanations
  • An exclusive Virtual Study Lounge where you can interact with other students!
  Features
  
  • NEW - More than twice as many pages of tips and tricks as the First Edition.
  • NEW - Completely new chapter on specialized digital filters.
  • NEW - Two new chapters on quadrature signals, with 3D drawings not found in other texts.
  • Intuitive, down-to-earth, and rich in well-chosen numerical examples—Written in a style that students have praised for its exceptional clarity and accessibility.
  • Practical focus—Stresses the practical aspects of signal processing, avoiding unnecessary mathematical coverage that is hard for beginners to digest.
  • Comprehensive coverage of DSP concepts and techniques—Gives students a thorough grasp of the basics and the foundation they need to master more sophisticated DSP concepts and applications.
  Features
  An improvement upon Verilog and VHDL, e gives engineers the speed and efficiency to vastly improve the quality of design verification.
  • The latest HVL, e, gives engineers improved speed and accuracy in the all important verification processes.
  • Over 300 illustrations, examples, and exercises.
  • Palnitkar is recognized as one of the innovators and experts in this field.
  Features
  A long awaited revision of the definitive guide to Open GL, the defacto standard for all developers creating graphics applications
  • Fully updated for OpenGL Versions 1.3 and 1.4, with many new example programs and color slides
  • Introduces the new shading technologies, including the ARB vertex and fragment program extension
  • Written under the auspices of the OpenGL Architectural Review Board; the previous edition alone has sold more than 40,000 copies
  Features
  Learn CCNP BCMSN 642-811 network switching concepts with the only early stage book based on the course and authorized by Cisco Systems
  • Master BCMSN 642-811 concepts with the book based on the course from Cisco Systems.
  • Learn switching concepts from the only early-stage self-study book authorized by Cisco.
  • Prepare for your CCNP and CCDP certifications with the second edition of the best-selling early stage book for BCMSN.
  • Text developed from an exclusive access to course from Cisco Systems.
  • NEW - Content based on new course and exam.
  • Scenarios and case studies.
  • Review questions in each chapter.
  Features
  The official self-study guide for the new CCDA 640-861 DESGN exam.
  • Review topics in the CCDA 640-861 DESGN exam for comprehensive exam readiness.
  • Prepare with proven study tools like foundation summaries, and pre- and post-chapter quizzes to ensure mastery of the subject matter.
  • Get into test-taking mode with a CD-ROM testing engine containing over 200 questions that measure testing readiness and provide feedback on areas requiring further study.
  • Modular Chapter Organization.
  • Simulation Based Questions.
  • CD-ROM Testing Engine and Chapter-ending quizzes.
  • Hands-on Lab Exercises.
  • Aligned to Cisco Certification exam objectives.
  • Only Cisco Systems authorized materials of its kind.
  Features
  
  • Comprehensive coverage of topics
  • Lucid and thorough approach
  • Solved numerical problems and practice questions
  • Written from the university examination point of view
  • Encourages readers to be active participants in the learning process
  • Allows a smooth transition for fresh (10+2) students into engineering and science streams
  Students studying a course in electrical, electronics and telecommunications and computers will find this textbook useful. It will also serve the requirements of practising engineers as a reference book.Features
  
  • Gradual introduction of pointers with consistent emphasis on the connection between problem solving skills and effective software development.
  • Early coverage of functions, logical operators, and operators with side effects.
  • “On to C++” Chapter 15 provides an introduction to the C++ programming language.
  • A glossary of important computing terms provides quick access for readers.
  • Revised index to make the book more useful as a reference manual.
  • Revised and expanded material on strings.
  • Type casting is now covered early.
  • New case study on solar heating.
  • Additional end-of-chapter exercises, covering new topics.
  Features
  
  • Based on recent trends in the UPSC Civil Services Preliminary Examinations]
  • Clear, exhaustive and scientifically prepared text
  • MCQs based on the study of examination patterns over the last 12 years
  • A set of MCQs at the end of each section
  • Solved question papers of the last five years
  • Question bank for practice
  • Latest national and international current affairs
  • A number of illustrations to support the concepts explained
  • More than 1500 boxed items providing cutting- edge information on each subject
  Features
  
  • Written by SharePoint consultants who have been using the 2003 version in enterprise-wide solutions.
  • Provides SharePoint users and administrators the most complete reference available on the market.
  • Includes integration information for LotusNotes, SAP, Oracle, and PeopleSoft.
  • Major corporations including General Mills, Compaq, HR Block, and Delphi use SharePoint.
  Features
  The practical tutorial to JavaServer -- now fully updated and revised to cover the latest JSP 2.0 specification!
  • Explains how non-programmers can create dynamic Web sites
  • Covers related topics such as Servlets, JSTL, Jakarta Struts, and more!
  • Includes a valuable CD-ROM with Tomcat, useful libraries such as the standard tag library and Struts, all the code examples from the book and several utilities from Canetoad Software
  • Over 12,000 units sold of the previous edition
  Features
  Leverage the quality and productivity benefits of patterns -- without the complexity!
  • The first beginner's guide to succeeding with design patterns.
  • Practical object-oriented design techniques and example Java code.
  • Read this before you read "The Gang of Four"!
  Features
  Learn the security concepts on the new CCSP CSIDS exam with the only Cisco authorized self-study guide
  • Master intrusion detection and other security procedures while learning CSIDS concepts with the only Cisco authorized self-study guide
  • Understand CSIDS topics with the next edition of the No. 1 selling CSIDS book from the last exam version
  • Complement instructor-led learning with materials developed in conjunction with Cisco Systems
  Features
  
  • Up-to-date, comprehensive and “all purpose” in approach.
  • Includes a set of multiple-choice questions at the end of each section to test your understanding.
  • Based on current trends in various examinations.
  • Up-to-date national and international current affairs.
  Features
  
  • NEW - Greater emphasis on Service and Service Processes. Significant increase in the number of non-manufacturing examples and applications. For example, chapter 2 has a new section on New Service and Product Development, and Chapter 3 introduces the Customer Contact model, which shows the relationship between customer contact and process complexity for front office and back office designs.
  • NEW - Major Emphasis on Processes. This new approach is developed in chapters 1-4, with the concept of a process first being introduced in chapter 1. Chapter 4 is an entirely new chapter on Process Analysis.
  • NEW - Coverage of Value Chains. The concept of processes is extended to the bigger picture of Value Chains. Parts 3 and 4 of the text cover the design and operation of Value Chains.
  
  
  Table of Contents:
  
  1. COMPETING WITH OPERATIONS.
  1. Operations as a Competitive Weapon.
     Supplement A: Decision Making.
  2. Operations Strategy.
  3. Process Design Strategy.
  2. DESIGNING AND IMPROVING PROCESSES.
  4. Process Analysis.
     Supplement B: Simulation.
  5. Process Performance and Quality.
  6. Process Capacity.
     Supplement C: Waiting Lines.
  7. Process Layout.
  8. Planning and Managing Projects.
  3. DESIGNING VALUE CHAINS.
  9. Supply-Chain Management.
  10. Location.
  11. Lean Systems.
  4. OPERATING VALUE CHAINS.
  12. Information Technology and Value Chains.
  13. Forecasting.
  14. Aggregate Planning.
      Supplement D: Linear Programming.
  15. Inventory Management.
      Supplement E: Special Inventory Models.
  16. Resource Planning.
  17. Scheduling.