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Operations Management: Konzepte, Methoden und Anwendungen

Operations Management: Konzepte, Methoden und Anwendungen

          
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About the Book

In dem Lehrbuch werden die wesentlichen Konzepte des Operations Managements vorgestellt. Es wird gezeigt, wie Produktions- und Dienstleistungsprozesse so gemanagt werden, dass sie effizient arbeiten und auf die Kundenbedurfnisse ausgerichtet sind. Alle Konzepte und Methoden werden anhand vielfaltiger Beispiele erklart und zeigen auf, wie sie von erfolgreichen Unternehmen umgesetzt wurden. Das Buch richtet sich an Studierende der Wirtschaftswissenschaften, des Wirtschaftsingenieurwesens und verwandter Studienrichtungen sowie an Praktiker aus den Bereichen Operations, Produktion, Logistik und Supply Chain Management.Seit dem Erscheinen der zweiten Auflage des Buches hat sich im Operations Management einiges getan. So erlauben es neue Technologien Produkte schneller, flexibler und kostengunstiger als in der Vergangenheit zu entwickeln und zu produzieren. Manager machen sich mehr Gedanken uber die Wirkungen ihres Handelns auf die Umwelt, die Mitarbeiter und die Gesellschaft. Die dritte Auflage wurde um ein wesentliches Kapitel erganzt – das Behavioral Operations Management. Hier wird gezeigt, dass Menschen nicht immer gewinnmaximierende Entscheidungen treffen und welche einfachen Entscheidungsheuristiken sie verwenden, wenn es Ihnen zu aufwandig ist, die optimale Losung zu suchen. Die Erkenntnisse des Kapitels konnen dabei helfen, das Verhalten von realen Entscheidern besser zu verstehen und zu beeinflussen.Die Inhalte werden gut verstandlich erlautert und durch zahlreiche Abbildungen visualisiert, ohne jedoch auf wissenschaftliche Rigorositat zu verzichten. Die Konzepte werden anhand von zwei durchgehenden Fallstudien veranschaulicht, indem sie jeweils am Ende eines Kapitels auf zwei fiktive Unternehmen angewendet werden. Mit zusatzlichen Ubungsaufgaben am Ende jeden Kapitels konnen Sie das Erlernte vertiefen.


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Product Details
  • ISBN-13: 9783868942217
  • Publisher: Pearson Studium
  • Binding: Hardcover
  • Language: German
  • ISBN-10: 3868942211
  • Publisher Date: 10/2/2015
  • Height: 246 mm
  • Weight: 40 gr

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