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Online-Vertrieb und seine Bedeutung für den Filialvertrieb. Strategische Empfehlungen zur Erhöhung der Wettbewerbsstärke

Online-Vertrieb und seine Bedeutung für den Filialvertrieb. Strategische Empfehlungen zur Erhöhung der Wettbewerbsstärke

          
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About the Book

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 2,3, Duale Hochschule Baden Württemberg Mosbach, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es durch die ausführliche Analyse des Filialvertriebes und des Onlinevertriebes von Banken, strategische Handlungsempfehlungen für die weitere Entwicklung aufzustellen. Bei der Analyse wird auf das Five Forces Modell von Porter zurückgegriffen. Durch die Analyse der Konkurrenzsituation zwischen den beiden Vertriebskanälen werden anschließend klare Aussagen zur Verbesserung der Wettbewerbsstärke getroffen. Die abschließenden Handlungsempfehlungen sollen Institutsunabhängig nutzbar sein, sodass diese Arbeit als Unterstützung beim Fortschritt der Digitalisierung in Banken dient. In Zeiten der Digitalisierung und von der Industrie 4.0 bleibt auch die Dienstleistungsbranche nicht verschont von dem Wandel, den die Digitalisierung mit sich bringt. Vergleichen kann man diese Entwicklung mit der des stationären Einzelhandels. Dieser hatte in den letzten 10 Jahren immer mehr zu kämpfen mit Online-Konkurrenten wie Amazon oder Ebay. Betrachtet man den Umsatz im Einzelhandel ab dem Jahr 2000 so ist nur noch ein moderates, teilweise sogar ein leicht negatives Wachstum erkennbar. Kein Vergleich hierzu sind die Wachstumsraten im E-Commerce in Deutschland. Dieser Trend, immer mehr online zu erledigen, macht nicht beim Einzelhandel halt. Auch im Bankenbereich drängen FinTechs in den Markt und liefern sich mit den etablierten Filialbanken einen immer größer werdenden Konkurrenzkampf. Aus diesem Grund müssen sich auch Banken die Frage stellen, wie Sie Ihren Kunden bestmöglich erreichen. Lediglich am Filialvertrieb festzuhalten würde bedeuten, dass mit großem Kostenaufwand Kunden umworben werden müssten. Eine Konzentration auf den Online-Vertrieb wiederum würde zwar unter Umständen kostensparender sein, allerdings geht eine für viele Kunden unabdingbare Anlaufstelle verloren. Es gilt sich mit der Probl


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Product Details
  • ISBN-13: 9783668903791
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 110
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3668903794
  • Publisher Date: 11 Feb 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 154 gr


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