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Online-Spiele-Industrie in der VR China: Entwicklungen, Dimensionen und Perspektiven

Online-Spiele-Industrie in der VR China: Entwicklungen, Dimensionen und Perspektiven

          
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About the Book

Magisterarbeit aus dem Jahr 2009 im Fachbereich Orientalistik / Sinologie - Chinesisch / China, Note: 1,3, Freie Universität Berlin, Sprache: Deutsch, Abstract: Weltweit sind Online-Spiele auf dem Vormarsch. Ihr Anteil am Unterhaltungsmarkt steigt und ihr Wert als Kultur- und Bildungsgut ist allgemein anerkannt. Infolge des weltweit wachsenden Absatzes von Online-Spielen nimmt der wirtschaftliche Stellenwert eine entscheidende Position ein. Obwohl der chinesische Online-Spiele-Markt bis 2003 ausschließlich von koreanischen Spiele-Herstellern dominiert wurde und sich der chinesische Marktanteil im einstelligen Bereich befand, konnte die Binnenindustrie bis 2006 die koreanische Vormachtstellung brechen und für sich gewinnen. Mit Wachstumsraten des MMOG-Marktes von 29% - 87% innerhalb der letzten sechs Jahre, und einem Marktvolumen von RMB 16 Mrd. Yuan im Jahr 2008 werden das wirtschaftliche Ausmaß und Potential dieses jungen Wirtschaftszweiges deutlich. Korrespondierend mit dem Industriewachstum wuchsen jedoch auch die negativen externen Effekte der OGI in China. Insbesondere soziale Probleme führten in den letzten Jahren zu umfangreicher Diskussion. Politische Präventivmaßnahmen, um das Suchtpotential sowie Brutalität und gefährliche Spielinhalte zu reduzieren sind weltweit einzigartig und können als chinaspezifisch angesehen werden. Die Beschäftigung mit einem Thema im Bereich der OGI in China erscheint deshalb aus wirtschaftlicher, sozialer und kultureller Perspektive gerechtfertigt. Die vorliegende Arbeit soll zu einem besseren Verständnis der Gründe des rasanten Wachstums der OGI in China beitragen und darüber hinaus verständlich machen, welcher Dynamik die Industrie folgte, wie sich der Marktaufbau über die Zeit änderte und welche Perspektive der junge Industriezweig hat.


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Product Details
  • ISBN-13: 9783640610358
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 195 gr
  • ISBN-10: 3640610350
  • Publisher Date: 03 May 2010
  • Height: 210 mm
  • No of Pages: 142
  • Series Title: German
  • Sub Title: Entwicklungen, Dimensionen und Perspektiven
  • Width: 148 mm


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