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Online-Marketing am Beispiel eines BARF-Online-Shops

Online-Marketing am Beispiel eines BARF-Online-Shops

          
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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: In dieser Projektarbeit soll exemplarisch das Unternehmen "Zoobedarf-Hitzegrad" und der IST-Zustand seines Online-Marketings analysiert werden. Mit diesen Erkenntnissen soll anschließend weiteres Entwicklungspotenzial aufgezeigt und eine geeignete Online-Marketing-Strategie entwickelt werden. Dafür soll es zunächst einen Überblick über das Unternehmen und dessen Produktportfolio geben. Außerdem soll die Zielgruppe definiert und die bis dato genutzten Vermarktungskanäle auf ihre Vor- und Nachteile untersucht werden. Auch die Branche und die Konkurrenz sollen betrachtet werden, um schließlich mit Hilfe einer SWOT-Analyse Ziele zu definieren. Diese sollen der Ausgangspunkt für die Strategieentwicklung sein. Hierfür werden zunächst die verschiedenen Kanäle priorisiert, auf die sich das Unternehmen in Zukunft fokussieren sollte. Des Weiteren werden konkrete Online-Marketing-Maßnahmen konzipiert und in einem groben Zeitplan veranschaulicht. Zum Abschluss sollen noch die Möglichkeiten der Erfolgskontrolle betrachtet werden. Die Projektarbeit endet mit einem Fazit. In der heutigen Zeit gewinnt der Online-Markt neben dem traditionellen stationären Handel zunehmend an Bedeutung, insbesondere durch die Implementierung des Internets. Anfangs genügte es für Unternehmen, die bis dahin genutzten klassischen Werbemittel auf das neue Medium Internet zu übertragen. Jedoch ist das Internet mit der Zeit immer anspruchsvoller geworden und die Konkurrenz größer, wodurch Prozesse zunehmend komplexer wurden. Aus diesem Grund ergeben sich bedeutsame Vorteile, wenn diese mit entsprechendem Wissen und Werkzeugen gesteuert und optimiert werden können. Besonders im Zeitalter der Digitalisierung und der stetig wachsenden Anzahl an Kommunikationskanälen ist ein gutes Online-Marketing zu einem unverzichtbaren Bestandteil jeder Marketi


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Product Details
  • ISBN-13: 9783346943101
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346943100
  • Publisher Date: 06 Sep 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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