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Online-Kommunikationskonzept für die Markteinführung eines Produktes in der Erneuerbaren-Energie-Branche

Online-Kommunikationskonzept für die Markteinführung eines Produktes in der Erneuerbaren-Energie-Branche

          
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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Technische Hochschule Rosenheim, Sprache: Deutsch, Abstract: Zusammenfassung Autor: Severin Schweiger Titel: "Online-Kommunikationskonzept für die Markteinführung eines Produktes aus der Erneuerbaren-Energie-Branche" Das Internet wird als Medium für das Marketing immer bedeutender. Diese Bachelorarbeit zeigt Möglichkeiten auf, wie man ein Produkt aus der Erneuerbaren-Energie-Branche für den Endverbraucher via Internet bekannter macht. Im ersten Teil wird auf die genaue Formulierung der Kommunikationsziele und die Bestimmung der Zielgruppen eingegangen. Auf diesen Erkenntnissen basiert die Online-Kommunikationsstrategie. Im zweiten Teil werden die ausgewählten Instrumente genauer erklärt. Auch die Frage warum diese verwendet werden und wie die Firma Schlemmer sie umsetzen kann, ist Gegenstand der Beschreibung. Dabei sind unter anderem die Themen "Suchmaschinenmarketing" und "Social Media Marketing" von besonderer Bedeutung. Abstract Author: Severin Schweiger Title: "Online Communication concept for the launch of a product of the renewable energy sector" The Internet as a medium is getting more and more important for marketing issues. This bachelor thesis points out how to promote a product of the renewable energy industry for consumer via internet. The first part deals with the precise formulation of communication objectives and the definition of target groups. The online communications strategy is based on these findings. In the second part the selected tools are described in more detail. The question why it is used and how the Schlemmer Company can implement the items is also part of the description. Inter alia the topics "search engine marketing" and "social media marketing" are of particular importance.


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Product Details
  • ISBN-13: 9783656163459
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3656163456
  • Publisher Date: 07 Apr 2012
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 118 gr


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