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Online-Einkauf: Ein umfassender Überblick über die Verbraucherpräferenz

Online-Einkauf: Ein umfassender Überblick über die Verbraucherpräferenz

          
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About the Book

Der jüngste Anstieg der digitalen Kompetenz hat zu einem Zustrom von Investitionen in E-Commerce-Firmen geführt und den Markt für neue Akteure geebnet, die sich dort niederlassen wollen, während sie gleichzeitig innovative Muster entwickeln, um die alte Funktionsweise zu stören. Für das Jahr 2022 wird ein Anstieg des indischen E-Commerce-Marktes um 21,5 % auf 74,8 Mrd. USD prognostiziert.2030 soll der indische E-Commerce-Markt 350 Mrd. USD erreichen.In den letzten Jahren hat Indien einen Boom bei der Internet- und Smartphone-Verbreitung erlebt. Die Zahl der Internetanschlüsse stieg im Jahr 2021 dank des Programms "Digital India" deutlich auf 830 Millionen. Von der Gesamtzahl der Internetanschlüsse entfielen rund 55 % auf städtische Gebiete, von denen 97 % drahtlos waren. Die Zahl der Smartphones ist ebenfalls erheblich gestiegen und wird bis 2026 voraussichtlich 1 Milliarde erreichen. Dies hat Indiens digitalem Sektor geholfen, der bis 2030 voraussichtlich 1 Billion US-Dollar erreichen wird. Dieser rasche Anstieg der Zahl der Internetnutzer und der Smartphone-Penetration in Verbindung mit steigenden Einkommen hat das Wachstum des indischen E-Commerce-Sektors begünstigt. Der indische E-Commerce-Sektor hat die Art und Weise, wie in Indien Geschäfte gemacht werden, verändert und verschiedene Handelssegmente erschlossen.


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Product Details
  • ISBN-13: 9786206205418
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 120
  • Spine Width: 7 mm
  • Weight: 186 gr
  • ISBN-10: 620620541X
  • Publisher Date: 04 Jul 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein umfassender Überblick über die Verbraucherpräferenz
  • Width: 152 mm


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