Whether you're a novice in the online space or marketer struggling to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. It recent years, that has been the Online Sales Funnel that has been key to driving customer growth. With new software and a plethora of marketing tools now being available placing the Funnel as it focal point and using that to determine your sales and marketing strategy.

We have compressed the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn the fundamentals of digital marketing and web analytics. Together with sales funnel basics, through to a comprehensive and definitive guide on funnel types, models and finally a list of successful real-world examples for you to adopt. We will drop you in an extensive case study, touched upon throughout the book to back theory with practice. The customer journey is explored from all angles and importantly, the tools, tips, software and techniques to drive each stage and more!

All of which aimed at embedding your understanding and providing you the means to get started on your journey to increased online customer growth.

[1] AN INSIGHT IN DIGITAL MARKETING

We provide you context through a brief history of digital marketing and its evolution, as well as the fundamentals of selling online. Covering its various incarnations, sales process basics and what good practice looks like.

[2] INTRODUCING WEB ANALYTICS & FUNNELS

Acquire an appreciation of web analytics, how they figure into your sales funnels and digital marketing strategy. Stepping you through a quick, simple funnel setup to cement the principles.

[3] MAPPING THE BUYER'S JOURNEY

Back to basics; step though the buyer journey and learn what each stage means to your funnel. Discover techniques for traffic acquisition, together with a list of tools and vendors to help.

[4] SALES FUNNELS: A COMPREHENSIVE GUIDE

The real meaty stuff starts here. We introduce a fictitious online clothing company to explore the many facets of the sales funnel from several angles; the real benefits, how to perform detailed analysis, cost & conversion calculations and key models to name a few.

[5] THE ONLINE SALES FUNNEL

Step into the funnels natural evolution; explore in detail the modern omnichannel approach. Digging into the various models that take this form. Using our case study to help you get to grips with the theory, by placing it in a real-world context.

[6] PLUGGING THE LEAK

All funnels are prone to leaking, we cater for this by listing metrics, Key Performance Indicators (KPI's), Search Engine Optimisation (SEO) techniques amongst others that you should be aware of. In addition to visiting game changing innovation having a significant impact, namely; Artificial Intelligence. Finally, we discuss why you need to adapt to survive.

[7] SALES FUNNEL SOFTWARE

To round things off, we review and list numerous software tools that you should look to appropriate for building sustainable sales funnels. Thereby increasing the likelihood of success and getting you to market quicker. We look at the pros and cons of each in terms of price, features and complexity.

[8] APPENDICES

All this theory is great to know, but meaningless unless you can gauge real success stories and examples to adapt yourself. We list tables of such funnels, together with the most common models with further examples. Encompassing all manner of online business and objectives.