to buy books from internet habitally? In tradition, online book buyers habitally hope to use the internet to buy. Generally, they have these characteristics: They hope to use the internet to buy electronic books at home, they enjoy to read electronic book from computer, it is in any regular capacity, not ncecessarily to visit book shops to find books to buy and they can search any electronic from internet, electronic book is convenient to read from computer or laptop when they catch transportation or going to anywhere. Usually, internet users are higher income, more educated and younger. It seems that education is a sizeable determinant of who is online, even controlling for income. However, gender does not seems to be a factor in explaining internet use. Moreover, many of book qualitative patterns are seen for online book purchases in general are observed for electronic book products on on demand printing book products in particular. Predition in future, many of the traditional online products, such as electronic or print on demand books, computer hardware, electronic airline tickets, saw more modest, but still substantial growth. In the future, online sellers trend to be newer online book stores and have less brand or reputation capital to signal or famous brand quality. These factors can create in online book sellers, which also often involve delay. However, there are many reasons for online book purchasing. The most obvious is that readers don't have opportunity where unobservably inferior point of electronic or demand on print book purchases.⦁Pricing strategy in online and offline book retailingThe book price represents consumer behavior on price. On one hand, the model contains two probability fuctions which render consumers' reservation prices for each individual channel. On the other hand, it is based on numerous book distribution which represent probabilities from and to each online or offline book store separate channel. Price strategy of book sale concerns how readers select a particualr book? Both offine and online book information seeking price strategies point out the challenges for information systems development. Hence, book price decision based on readers' age, e.g. children book price will be chealer than adult book price, due to children book content is usually simple and papers page is less. Otherwise, adult book content is more complicated or difficult to understand and page number is more than children book page number. However, online book store disadvantages are that: information system still often fail in supporting the users in causal leisure situations. In order to improve online book search system. Online book stores need to be better understood user strategies and performance and translate them into purposeful features.A common analysis approach is to compare price and user strategies and interactions in the digital environment with those that occue in similar physical environment. If online bookstores hope to decide more reasonable electronic books or on demand printing books sale prices to compete with offline bookstores. Since, the physical environment ( in this particular case bookstores) usually preceds the development of digital environments, processes and strategies from interaction in the physical environment have already stabilized and experiences can be translated into patterns for digital information system development. Thus, some only digital electronic bookstores, such as Amazon publish' disadvantages are: It lacks physical bookstore environment sale experiences. Otherwise, some owning themselves physical book and online book sale environment bookstores, bookstores that can compare only either paper books or electronic books bookstores to predict what the reasonable sale book sale price more easily.