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One Hard Question: The secret behind the world's biggest brands

One Hard Question: The secret behind the world's biggest brands

          
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About the Book

This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today. Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too. The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.
About the Author: Mark Artus has over 20 years of experience, creatively and strategically growing global brands. He spent 11 years of his career in the USA as Managing Creative Director at Fitch and Chief Creative officer at RPA, the latter sold to WPP in 2004. Before joining 1HQ in 2008, he was the Global Development Officer for Fitch, a part of WPP. Creative and entrepreneurial in his approach but very aware of commercial reality, he has had the responsibility of developing brands across multiple channels including retail, graphic communications, corporate identity and packaging design. An advocate of the design process and its potential to drive business success, Mark has won many global design awards including "design of the decade" for his work with Chrysler.


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Product Details
  • ISBN-13: 9781466407060
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Depth: 6
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 190 gr
  • ISBN-10: 1466407069
  • Publisher Date: 21 Nov 2011
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 160
  • Series Title: English
  • Sub Title: The secret behind the world's biggest brands
  • Width: 140 mm


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