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Offshoring in der deutschen IT-Industrie am Beispiel der osteuropäischen Länder

Offshoring in der deutschen IT-Industrie am Beispiel der osteuropäischen Länder

          
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About the Book

Inhaltsangabe: Problemstellung: Die Internationalisierung des Wettbewerbs und der wachsende Kostendruck bringen immer mehr Unternehmen dazu, ihre Strategien international auszurichten und sich verstärkt mit den Vor- und Nachteilen verschiedener Länder als Produktions- und Investitionsstandorte auseinanderzusetzen. Die Thematik der Verlagerung von Unternehmensaktivitäten in Niedriglohnländer, das sog. Offshoring, hat nun auch den Dienstleistungssektor erreicht. Die vorliegende Arbeit gibt auf Basis aktueller Forschungsliteratur einen Überblick über die Offshoring-Entwicklung im Bereich Software und IT-Services der deutschen IT-Industrie am Beispiel von Osteuropa. Obwohl sich diese Entwicklung noch im Pilotstadium befindet, ist Offshoring gerade für deutsche IT-Unternehmen nicht nur ein Kosteneinsparungsmodell, sondern ist viel mehr als eine Internationalisierung der Wertschöpfungsstrukturen im Rahmen einer Internationalisierungsstrategie zu verstehen. Gerade in diesem Internationalisierungsprozesses könnten osteuropäische Länder eine wichtige Rolle spielen. Die Vorteile, die sich aus der geographischen und kulturellen Nähe Osteuropas ergeben, machen die Region zu einem attraktiven Verlagerungsort. Gang der Untersuchung: Immer mehr Unternehmen nehmen eine Internationalisierung vor, um von den Möglichkeiten, die die Globalisierung der Weltwirtschaft mit sich bringt, profitieren zu können. Unterschiedliche Ziele werden dabei verfolgt und unterschiedliche Internationalisierungsstrategien werden formuliert. Schwerpunkt dieser Arbeit ist die Verlagerung von Wertschöpfungsaktivitäten in Niedriglohnländer, auch als Offshoring bezeichnet. Untersucht wird dies am Beispiel der IT-Industrie, insbesondere des Segments „Software und IT-Dienstleistungen". Gerade die wissensintensive Wertschöpfung und der Dienstleistungscharakter dieses Bereiches, machen ihn sehr attraktiv für die Analyse der aktuellen Offshoring-Entwicklung. Ziel ist es noch den Begriff „Offshoring" zu konkre


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Product Details
  • ISBN-13: 9783836600279
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3836600277
  • Publisher Date: 07 Dec 2006
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 159 gr


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