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O Panorama das Aceleradoras de Startups no Brasil

O Panorama das Aceleradoras de Startups no Brasil

          
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About the Book

O empreendedorismo é um fenômeno socioeconômico global que está em crescente evidência em nossas vidas. Os empreendedores encontram-se no foco deste fenômeno, motivados não apenas pelo sonho de construir algo próprio, mas principalmente pelo número crescente de oportunidades que as tecnologias e a globalização dos valores de mercado lhes apresenta neste começo de século.

É sob este contexto que Abreu e Campos buscam compreender melhor a presença das Aceleradoras de Startups na economia brasileira, mensurando o impacto de sua atividade e as formas pelas quais elas atuam. O Panorama das Aceleradoras de Startups no Brasil apresenta, de forma complementar e inédita, uma análise do papel da ferramenta mais tradicional de planejamento empreendedor - o Plano de Negócio - frente as ferramentas e conceitos explorados mais recentemente no campo do empreendedorismo, tais como Design Thinking, Effectuation, Business Model Canvas ou Lean Startup, nos processos de análise e seleção dos projetos candidatos a aceleração no Brasil.

Esta análise é justificada pela noção cada vez mais estudada de que não basta inovar apenas no início ou de uma só vez ao longo do processo empreendedor, mas sim constantemente e de formas muitas vezes improvisadas. Assim, é também sob este debate entre planejamento e controle versus execução e improvisação no processo empreendedor que o presente estudo investiga o papel de conceitos e ferramentas tradicionais e mais recentes na seleção de novos negócios inovadores com potencial de impacto socioeconômico.
About the Author: Pos graduado em Gestao de Negocio pela FGV EAESP (2015) e Bacharel em Sistemas de Informacao pela Universidade de Taubate (2009). Profissional com mais de 10 anos de experiencia na area de produtos, trabalhando em solucoes inovadoras e de missao critica. Com participacao em projetos nacionais e internacionais em programas da Organizacao das Nacoes Unidas, para a iniciativa publica e privada, em segmentos tais como: varejo, aereo, financeiro, fiscal, logistico e geoprocessamento. Entusiasta e apaixonado por gestao estrategica de produtos, auxilia as empresas no desenvolvimento de negocios inovadores capazes de gerar e capturar valor no mercado."


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Product Details
  • ISBN-13: 9781533455567
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 279 mm
  • No of Pages: 46
  • Series Title: Portuguese
  • Weight: 172 gr
  • ISBN-10: 1533455562
  • Publisher Date: 17 Dec 2018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 216 mm


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