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Nutzung des Internet von deutschen und russischen Versicherungsunternehmen

Nutzung des Internet von deutschen und russischen Versicherungsunternehmen

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Gegenstand dieser Arbeit ist es, die Online-Angebote der deutschen und russischen Versicherungsunternehmen darzustellen und deren Bewertung auf der Basis eines theoretischen Konzeptes durchzuführen. Es werden verschiedene Dienste des Internet vorgestellt und ihre Einsatzmöglichkeiten für Versicherungsunternehmen geschildert. Im Kapitel 2 werden Grundlagen und Zukunftsaussichten des Internet erläutert. Im Kapitel 3 wird genauer auf Nutzungsmöglichkeiten des Internet in Versicherungsunternehmen eingegangen und im nachfolgenden Kapitel werden allgemeine und versicherungsspezifische Anforderungen an ein WWW-Angebot ausgearbeitet. Im Kapitel 5 wird der russische Versicherungsmarkt näher betrachtet. Das Kernstück dieser Arbeit ist das nächste Kapitel. Dort wird die Darstellung der Online-Angebote und ihre Bewertung durchgeführt. Es werden je fünf VU auf dem deutschen und auf dem russischen Versicherungsmarkt bewertet. Die Analyse der Ergebnisse wird im Anschluß an das Kapitel 6 dargestellt. Ein Fazit im Kapitel 7 bildet den Abschluß. Außerdem werden in diesem Kapitel Empfehlungen für die VU im Bereich der Internet-Aktivitäten vorgeschlagen. Inhaltsverzeichnis: Inhaltsverzeichnis: AbbildungsverzeichnisIII TabellenverzeichnisIV AbkürzungsverzeichnisV 1.Problemstellung und Aufbau der Arbeit1 2.Grundlagen des Internet3 2.1Geschichte des Internet3 2.2Das Internet in der Gegenwart4 2.3Zukunft des Internet8 2.4Sicherheit im Internet9 2.5Zahlungsabwicklung im Internet12 2.6Dienste des Internet13 3.Nutzungsmöglichkeiten des Internet in Versicherungsunternehmen23 3.1Eigenschaften von Versicherungsprodukten23 3.2Informationsbeschaffung24 3.3Kommunikation28 3.3.1Electronic Mail28 3.3.2World Wide Web30 3.3.3Sonstige Dienste des Internet42 3.4Rechtliche Situation46 3.5Erfolgsaussichten48 4.Anforderungen an ein WWW-Angebot52 4.1Grundlagen52 4.2.Gestaltung des WWW-Angebotes53 4.3Sonstige Anforderungen an ein WWW-Angebot5


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Product Details
  • ISBN-13: 9783838619606
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838619609
  • Publisher Date: 08 Dec 1999
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Weight: 163 gr


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