Home > Business & Economics > Business & management > Management & management techniques > Management: leadership & motivation > Nueva Formula del Trabajo / Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead: Revelaciones de google que cambiaran su forma de vivir y liderear / Revelations of Google Which Will Change Your Way of Living and Lead
Nueva Formula del Trabajo / Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead: Revelaciones de google que cambiaran su forma de vivir y liderear / Revelations of Google Which Will Change Your Way of Living and Lead

Nueva Formula del Trabajo / Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead: Revelaciones de google que cambiaran su forma de vivir y liderear / Revelations of Google Which Will Change Your Way of Living and Lead

          
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About the Book

El vicepresidente sénior de gestión de personas de Google revela por primera vez una fórmula de trabajo que se ha convertido en leyenda global

«Pasamos más tiempo trabajando que haciendo cualquier otra cosa. No resulta lógico que el trabajo resulte una experiencia desmotivadora y poco humana.» Esta la opinión de Laszlo Bock, responsable de gestión de personas de una empresa tan revolucionaria como Google.

Esta idea es el eje de La nueva fórmula del trabajo, un manifiesto rompedor acerca de nuestra capacidad para cambiar la forma en la que trabajamos y vivimos. Bock proporciona ejemplos de un gran abanico de empresas que consiguen unos resultados espectaculares porque valoran y escuchan a sus empleados.

Asimismo nos introduce en el interior de Google para explicar por qué se encuentra siempre entre los mejores lugares para trabajar, y aporta unos principios sorprendentes y contraintuitivos que son sencillos de implementar, tanto si usted trabaja solo como si dirige un equipo de miles de personas.

Rompiendo las pautas de la gestión convencional, algunas de las lecciones que ofrece son:
- Despoje de poder a los directivos y déselo a los empleados.
- Aprenda de sus mejores personas, pero también de las peores.
- Contrate solo a personas que sean más inteligentes que usted, cueste lo que cueste.
- Págueles de forma injusta; es más justo.
- No confíes en tu instinto: utiliza datos para predecir y dar forma al futuro
- Sea transparente y dispuesto a recibir comentarios.
- Si te sientes cómodo con la cantidad de libertad que le has dado a tus empleados, no has ido lo suficientemente lejos.

La crítica opina...

«El libro de Laszlo Bock constituye una revelación única: es al mismo tiempo un paseo por las interioridades de unas de las organizaciones con más talento del mundo, y un mapa para desarrollar una cultura basada en la creatividad.
Cada emprendedor, líder, directivo, estudiante, cada persona que quiera saber cómo se construye un entorno de éxito, cohesionado y de alto rendimiento debería disponer de una copia.» Daniel Coyle, autor de El pequeño libro del talento «Bock desvela unas políticas muy poco tradicionales capaces de transformar radicalmente cualquier tipo de negocio, con una mirada directa y basa en resultados de los entornos laborales de hoy en día.» Indra K. Nooyi, presidente y consejera delegada de PepsiCo

ENGLISH DESCRIPTION

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.

"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including:

- Take away managers' power over employees
- Learn from your best employees-and your worst
- Hire only people who are smarter than you are, no matter how long it takes to find them
- Pay unfairly (it's more fair!)
- Don't trust your gut: Use data to predict and shape the future
- Default to open-be transparent and welcome feedback
- If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.

Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.

Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.


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Product Details
  • ISBN-13: 9788416029488
  • Publisher: Conecta
  • Publisher Imprint: Conecta
  • Depth: 32
  • Height: 229 mm
  • No of Pages: 472
  • Spine Width: 33 mm
  • Weight: 613 gr
  • ISBN-10: 8416029482
  • Publisher Date: 15 Sep 2015
  • Binding: Paperback
  • Edition: TRA
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Revelaciones de google que cambiaran su forma de vivir y liderear / Revelations of Google Which Will Change Your Way of Living and Lead
  • Width: 150 mm


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