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Nudge: Un Pequeño Empujón / The Final Decision

Nudge: Un Pequeño Empujón / The Final Decision

          
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About the Book

El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad.

Una nueva edición imprescindible --revisada y actualizada de cabo a rabo-- de uno de los libros más importantes de las últimas dos décadas, del premio Nobel Richard H. Thaler y Cass R. Sunstein

Desde la publicación original de Nudge hace más de una década, el título ha entrado en el vocabulario de empresarios, legisladores, ciudadanos comprometidos y consumidores de todo el mundo. El libro ha dado lugar a más de 400 "unidades de empujón" en gobiernos de todo el mundo e innumerables grupos de científicos del comportamiento en cada parte de la economía. Nos ha enseñado cómo usar una "arquitectura de elección" reflexiva, un concepto que inventaron los autores, para ayudarnos a tomar mejores decisiones para nosotros, nuestras familias y nuestra sociedad.

Ahora, los autores han reescrito el libro de cabo a rabo, haciendo uso de sus experiencias dentro y fuera del gobierno durante los últimos doce años, así como una explosión de nuevas investigaciones en numerosas disciplinas académicas. Para comprometerse a nunca volver a emprender esta tarea abrumadora, la llaman la "edición final".

Ofrece una gran cantidad de nuevos conocimientos, tanto para sus fanáticos declarados como para los recién llegados al campo, sobre una amplia variedad de problemas que enfrentamos en nuestra vida diaria: COVID-19, salud, finanzas personales, ahorros para la jubilación, deuda de tarjetas de crédito, vivienda. hipotecas, atención médica, donación de órganos, cambio climático y "lodo" (papeleo y otras molestias que no queremos y que nos impiden obtener lo que queremos), todo mientras respetamos una de las reglas cardinales de empujar: hacer ¡es divertido!

ENGLISH DESCRIPTION

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition." It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!


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Product Details
  • ISBN-13: 9786073805360
  • Publisher: Prh Grupo Editorial
  • Publisher Imprint: Debolsillo
  • Height: 191 mm
  • No of Pages: 336
  • Spine Width: 25 mm
  • Width: 127 mm
  • ISBN-10: 6073805365
  • Publisher Date: 21 Jun 2022
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 249 gr


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